25ah – Recent Projects Special

Feb 16th, 2011
15 Comments

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

“You Stockholm” Identity
Together with our talented friends at Koncept Stockholm we have developed a brand platform and visual identity to Hairdressing salon “You Stockholm”. Behind the concept is the famous hair stylist Steve Terry. The inspiration comes from his warm and charming personality and his passion for the profession. The beautiful, sophisticated interior architecture was designed by the architects at Koncept Stockholm.

Typefaces:
• Austin semi bold
• Magda text

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

Knut Brand Identity
Brand identity for Knut, an antique rug shop located in Stockholms antique district. Knut is specialized in finding and developing new types of rug and weavings while still maintaining the rugs origin and heritage. Our solution was a strong and simple identity which doesn’t clutter and interfere with the beauty of the rugs.

Typefaces
• Univers 45+55 Condensed
• (+ handtexting)

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

H&M Giftcards
We were asked by HM to create a new range of gift cards, this including both card and carrier development. The brief was to make the Gift Card more giftable. Furthermore the gift cards should encourage the customer to make an active choice when deciding on which gift card is to go along with which sleeve. We also helped HM to develope the in-store display stands and marketing material.

Typefaces
• Not a lot of typefaces here but the pink giftcard has a silver foil messages in Gotham medium..

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

25ah   Recent Projects Special

F12 Terrassen Identity
Visual identity & Art direction for F12 Terrassen 2010. We found inspiration in all the different personalities that contribute to the f12 vibe.

Typefaces
• URW Imperial Narrow
• ICG Radiant Condensed bold
• ICG Radiant Extra Condensed bold
• URW Egyptienne Light extra narrow
• Minion condensed
• Minion bold condensed

Having ended last Friday with a bang (this is feature that caused all the commotion ;) we’re in the middle of a new week and I must say: it feels rather strange going back to the usual posting format! Nevertheless today’s first dose of visual stimulation/crack comes courtesy of the fine folks at Stockholm-based brand and design agency 25ah who also happen to be fans of SI (always good to know :).

Included in this feature is a generous selection of some of their most recent projects, in high-res of course. I hope you enjoy, and thank you once again to lovely Jacqueline @ 25ah for going out of her way to provide all the goodness you see above.

http://www.25ah.se/

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15 Comments

  1. Tim

    Lovely work especially the You identity. I like how they added the names of the fonts they used on each project as well.

  2. David

    @Tim – That’s something I want to start making a habit out of because designers often come here wanting the know the name of specific typeface. Soon (I’m not sure how soon) I’ll be introducing a feature that let’s you find projects by typeface and vice-versa. Stay tuned!

  3. I love their work! Probably the best studio in STHLM!

  4. “Stockholm-based brand and design agency25ah…” Link points to Berg Studio.
    Good to see some new work from these guys.

    @David – sounds like a great idea! Looking forward to it

  5. Yes more typeface acknowledgements!

    The YOU identity is exceptionally well done. Great work overall as well.

  6. German

    The printing techniques and production of each element is beatiful, love the post.

  7. David

    @Thom – Link is now fixed, thanks for letting me know :)
    @Jonathan – Your comment is yet more proof that a Font ID feature is needed on SI ;)
    @German – Glad you like what you see :)

  8. So very talented. Well done!

  9. Jennifer J.

    Clean, frech – really nice work!

  10. Some very inspiring stuff, I’m a massive fan of the KNYT stuff, love how the handwritten text plays over the very restrained branding.

  11. Cannot even speak because I am drooling so much. I love it all! Well Done!

  12. Ashleigh

    I also love the inclusion of the typefaces. Sounds amazing being able to find projects by typeface! As a young designer it is really helpful to be able to see how type can be used and to learn to identify fonts. This work is amazing

  13. Emma

    I’m just starting to get ready to create my own identity for myself when I go into the big wide world of design. This has inspired me so much and now I feel that I’ve got a bit more direction. September industry does such a good job at sharing high quality design. So thanks I guess.

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