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“You Stockholm” Identity
Together with our talented friends at Koncept Stockholm we have developed a brand platform and visual identity to Hairdressing salon “You Stockholm”. Behind the concept is the famous hair stylist Steve Terry. The inspiration comes from his warm and charming personality and his passion for the profession. The beautiful, sophisticated interior architecture was designed by the architects at Koncept Stockholm.
Typefaces:
• Austin semi bold
• Magda text
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Knut Brand Identity
Brand identity for Knut, an antique rug shop located in Stockholms antique district. Knut is specialized in finding and developing new types of rug and weavings while still maintaining the rugs origin and heritage. Our solution was a strong and simple identity which doesn’t clutter and interfere with the beauty of the rugs.
Typefaces
• Univers 45+55 Condensed
• (+ handtexting)
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H&M Giftcards
We were asked by HM to create a new range of gift cards, this including both card and carrier development. The brief was to make the Gift Card more giftable. Furthermore the gift cards should encourage the customer to make an active choice when deciding on which gift card is to go along with which sleeve. We also helped HM to develope the in-store display stands and marketing material.
Typefaces
• Not a lot of typefaces here but the pink giftcard has a silver foil messages in Gotham medium..
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F12 Terrassen Identity
Visual identity & Art direction for F12 Terrassen 2010. We found inspiration in all the different personalities that contribute to the f12 vibe.
Typefaces
• URW Imperial Narrow
• ICG Radiant Condensed bold
• ICG Radiant Extra Condensed bold
• URW Egyptienne Light extra narrow
• Minion condensed
• Minion bold condensed
Having ended last Friday with a bang (this is feature that caused all the commotion ;) we’re in the middle of a new week and I must say: it feels rather strange going back to the usual posting format! Nevertheless today’s first dose of visual stimulation/crack comes courtesy of the fine folks at Stockholm-based brand and design agency 25ah who also happen to be fans of SI (always good to know :).
Included in this feature is a generous selection of some of their most recent projects, in high-res of course. I hope you enjoy, and thank you once again to lovely Jacqueline @ 25ah for going out of her way to provide all the goodness you see above.
If you’re new here, don’t forget to Subscribe, FFFFOUND! & follow SI on Twitter for your weekly dose of visual crack. ;)
This post is tagged 25AH, Advertising, Branding, Identity, Packaging, Retail, Stockholm
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