September Industry

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The Gwangju Biennale — Identity
The Gwangju Biennale, Asia’s first biennial of contemporary art, was launched in 1995 in Gwangju, South Korea. Base was brought on board to design the identity of the 2008 biennial, titled Titled Annual Report: A Year in Exhbitions. Based on the focus of this biennial—artwork from exhibitions staged between January 2007 and September 2008—we created a graphic “07” and “08” as bookends that can bring together of content of any type or size. In this way, the content of the expo becomes part of the identity itself.

Font: Galaxie Polaris

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De Bijloke (Ghent) — Identity
De Bijloke is a music center in Ghent, Belgium hosting a variety of concerts, from ancient music to symphonic, from classical Western and Eastern music to jazz. Base created an identity for this music center, with the goal of reaching a new public and bringing classical music to life. A vibrant yellow dot enlivens the medieval building and the visuals expected of classical
music. This graphic element was applied to signage, and translated to typography.

Font: Bijloke Bold

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Pantone Plus — Campaign Identity & Packaging
Approached by Pantone, the international standard for color, Base built and identity, packaging, and launch campaign for Pantone Plus, the successor to the Pantone Matching System. Using Helvetica, we designed a logo lockup with the new name and framed it in the context of the iconic Pantone chip. Photography and props by Maurice Scheltens & Liesbeth Abbens.

Font: Helvetica

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XXL — Identity
XXL is a global communications company specializing in fashion and accessories, beauty, and lifestyle. Identity for this Spanish communication agency. It had to be as bold as the name. Starting with the idea of geometric pieces talking with each other, we constructed a logo with a stencil typeface, in extra, extra-large characters. The tagline “brands in action” clarifies XXL’s area of expertise.

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La Force de l’Art, Grand Palais — Communications
The French government asked Base to develop a Communications package for La Force de l’Art, an exhaustive exhibition about French contemporary art, in 2006. The event took place in Paris’s Grand Palais, which was undergoing renovations at the time. We took advantage of the building renovations to create a youthful approach to the event. A dripping version of the stencil typeface by Milton Glaser was redesigned by BaseLab to give us the basis for a larger visual communications system.

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Delvaux — Identity Development
Founded in 1829 in Brussels, Delvaux is the oldest fine leather luxury goods company in the world. Base was asked to develop and identity update on the occasion of Delvaux’s 175th anniversary presenting the brand as classic yet contemporary. Starting with the Delvaux logo elements (crown, typeface, date), we created a system of patterns and sublogos. We rejuvenated the look and feel of the campaigns’ art direction and incorporated the tagline “Today.”

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Piu — Identity
The Milan based architecture firm asked Base to develop an unique identity for the firm. We based this identity on a modular typography that originally consisted of plus signs (“piu” means “more”), but ultimately could include any character. Applied to stationery, this typographic system had the peculiarity of prolonging the texts from the face of the folder, cards…

For those of you that don’t know, cosmopolitan design studio Base “specializes in not specializing in graphic design, art direction, audiovisuals and typeface design,” put simply, they produce beautifully executed work no matter what discipline they are working in and it gives me great pleasure to finally share with you (dear reader) a generous selection of their work in high-res.

With 5 offices in 4 different countries, getting this feature together proved to be quite a logistical challenge because, not only was I unsure who to get in touch with, all the images you see above didn’t just come from one studio, they came from three! Nevertheless, this feature wouldn’t have been possible if it wasn’t for Mr. Geoff Cook (Base NY Partner) – Thank you sir – and of course, it wouldn’t be right if I didn’t give a big shout out to Alex (Barcelona), Laure-Anne (Brussels) and Aaron (NY) for sending the high-res images. Thank you guys and a girl ;)

www.basedesign.com

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This post is tagged Art Direction, Base Design, Communications, Exhibition, Identity, Packaging, Stationery