BERG – Recent Projects Showcase

Aug 24th, 2011
8 Comments

BERG   Recent Projects Showcase


Client: Equilibrium
Location: Editions of 100

Latest print produced specially for Editions of 100
A study of Symmetric v’s Asymmetry
Available at www.editionsof100.com

BERG   Recent Projects Showcase

BERG   Recent Projects Showcase

BERG   Recent Projects Showcase


Client: Edinburgh International Film Festival 2011
Location: Edinburgh

We were approached by the EIFF to create an identity for their annual film festival – the longest continually running film festival in the world.

We were interested in creating a visual link between the medium of film and the various pieces of festival communication. To this end we based our idea on a film-strip. A single typographic stack of information is repeated with the word ‘FILM’ bleeding off the edges. The condensed type is inspired by classic 50′s film posters whilst the word ‘FILM’ is rendered by simulating handwritten editing notes on celluloid film. The identity will appear throughout Edinburgh during the festival and applied in various formats.

Primary Typeface:
Block Gothic Condensed Extra Bold

BERG   Recent Projects Showcase

BERG   Recent Projects Showcase

BERG   Recent Projects Showcase

BERG   Recent Projects Showcase

Client: All My Friends
Location: London

Our concept was based around the idea of analogue v’s digital or perhaps more accurately; bespoke v’s mass-produced. To communicate this idea we came up with a two-part identity consisting of a bespoke element, represented by a set of three logos applied using a rubber stamp. And a mass-produced element – a strict grid based typographic layout.

When combined the imperfections of the rubber stamp contrast strongly with the utilitarian form-like texts. Allowing us to communicate the individual personalities within the collective whilst creating a uniform and consistent brand. We created a suite of stationery and website

www.allmyfriendscollective.com

Primary Typeface:
Geometric Slabserif 703

BERG   Recent Projects Showcase

BERG   Recent Projects Showcase

BERG   Recent Projects Showcase

BERG   Recent Projects Showcase

BERG   Recent Projects Showcase


Client: COOLOUS
Location: US / China

COOLOUS produce cool cases for the iphone and ipad. They approached us with only their existing logo as a starting point. From this we developed a suite of assets based around the ‘dot’ device. Ergonomic forms were created to lend a tactile quality to the brand. These influenced everything from packaging to merchandising. An understated and clean use of colour, typography, shape and texture combine to communicate core values of innovation, design and quality.

The project went on to incorporate packaging as we were asked to create a range of solutions for COOLOUS’ cases and accessories. This was followed by an e-commerce site which combines all elements and brings the product to market.

Primary Typeface:
Akkurat

BERG   Recent Projects Showcase

BERG   Recent Projects Showcase

BERG   Recent Projects Showcase


Client: THE GUILD
Location: London

Our brief was to create a unique logo made up of parts – this was primarily to communicate the idea of different elements coming together. Such as creative individuals and different disciplines. In addition, we were interested in exploring the visual language of vintage television graphics and typography, specifically those found in monochromatic test cards. This allowed us to create a link with the animation and effects aspects of the business. The identity was applied to a suite of stationery and website homepage with an animated version of the logo to follow shortly.

Primary Typeface:
Gotham

After a “technical” mishap last week which left SI “naked” of any new features (for 7 days), we’re back with some new visual crack for you to feast your eyes upon starting with this sharp collection of recent projects courtesy of my good friend Daniel @ Glasgow based design studio BERG.

If you’d like to see more work from BERG, I recommend you check out this previous feature I did back in December last year: BERG – it’s full of great stuff.

One last thing, make sure you visit SI on Friday for that big feature that was supposed to happen last week…

If you’re new here, don’t forget to Subscribe, FFFFOUND! & follow SI on Twitter for your weekly dose of visual crack. ;)


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8 Comments

  1. Ken

    There is some really promising work coming out of this studio. Another great feature SI!

  2. Michael

    Lovely identity work on coolous and theguild :)

  3. Lovely work. This is the best blog yet

  4. David

    @Mark – Really appreciate the kind words Mark and I’m sure Daniel will too :)

  5. David

    @Brian – Same name. Different studio, different work, different approach :)

  6. Bjorn Berg

    What’s with all these Bergs?
    What am I supposed to call my studio? Anderson?

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