The ‘Alpha’ male concept runs through all branded communication. By using imagery of the North Alaskan timber wolf we evoke a sense of danger and raw power. This combined with a strong colour palette of reds and black with minimalist typographic treatments results in a confident, sophisticated and provocative brand identity.
Freytag is a photographer whose evocative images are of scenes that are, more often than not, overlooked for their seeming banality. And yet it’s in locations and still life such as these that his talent comes to the fore, transforming the ordinary into the extraordinary through unique composition, colour and tone.
The identity we created has a utilitarian neautrality which allows the work to come to the forefront. The ‘dot’ graphic device represents the lense and furthermore a specific point in time. The Monochromatic colour palette and typewriter inspired font reinforces the understated unpretentiousness of his work
In addition we designed material for the solo exhibition ‘Between the lines’ begins early 2011. Visit the website:
We were approached by New Zealand based wine exporter Wine Connection to create a bespoke brand identity for their range of exclusive wines. We had always wanted to design a wine label, so when the opportunity arose to not only design the label but also develop the strategy and name, we jumped at it.
We chose the name Elixir as it evokes an old world charm and opulence. The ‘Elixir of life’ was a perfect metaphor as it gives the impression that the product is out of the ordinary, something limited and precious. To further enhance this mood we applied a confident no nonsense typographic treatment and balanced this with a beautiful illustration of an 18th century flask. The wine itself was fantastic.
In case you haven’t heard the news, Berg is a new studio founded by my good friend Mr. Daniel Freytag.
Based in the UK, they design seamlessly across a wide range of interdisciplinary media including branding and identity, digital design, editorial design, environmental design, publishing and public art, collaborating closely with clients to come up with solutions they can all be happy about.
Big thank you once again to Daniel for the nice big images. For more info you can check out their new site below:
Inspired by the Brothers Grimm and their dark Germanic fairytales and Tim Burton with his outlandish visions, Lorna uses her imagination and unique style to produce spellbinding images.
The bespoke nature of Lorna’s work demanded an identity that is equally unique and quirky. For Lorna’s logo we developed a hand drawn signature.
A mark that communicates the flamboyant personality and quirky qualitites present in her work. There are subtle accents of colour and materials which hint at a Victorian formality whilst the work itself turns these constrictions on their head. View her website:
This post is tagged BERG, Branding, Daniel Freytag, Identity, Packaging
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