September Industry

Awards Ceremony & Dinner 2010
D&AD represents the global creative, design and advertising communities. Since 1962, D&AD has set industry standards to educate and inspire the next generation. Their annual awards are highly respected, and regarded as a major event in the world of design and advertising. Bibliotheque were commissioned to design and art direct the 2010 Awards Ceremony and Dinner.

Conceptually based on the decisive nature of the judging criteria, there is no grey area, is the entry in or is it out? Is it a ‘Yes’ or a ‘No’? Marketing, environmental and ambient executions expressed the concept as a typographic expression of the number of rejections proportional to the acceptances.

Some of you may remember me Tweeting a preview of this project a few weeks ago. Well those weeks have come and gone (rather slowly thanks in part to my internet problems) nevertheless, Bibliothèque have now added the project in its entirety to the projects section of their website.

I don’t know about you, but I’m particularly fond of this solution, maybe because it’s been executed with much rigour and attention to detail :) .