Growing IT company Aava needed an identity and basic sales tools that stand out. Minimalistic branding differentiates this Finnish company from its competitors. The letters of the logo – A A V A – are stylishly used in the graphics of Aava’s new look.
Font used: Lubalin Graph
Pino, Retail Design and Branding
Pino is a market place for unique, functional and innovative design objects. The idea for the concept came from the name of the shop, Pino, which means a ‘pile’ or ‘stack’ in Finnish. That is taken visually into the new logo and the design of the shop fixtures. The interior concept with a subtle colour palette works as a background for thefresh, colourful identity and products.
Font used: Font Bureau Eagle (Customised)
Harri Koskinen Works, Branding
The branding created for the Finnish designer Harri Koskinen and his own furniture collection, Works, is practical and innovative like the designer himself. We also wanted to reflect that in a handout that we prepared for a trade show in Japan. We wanted to present the collection in a cost-efficient manner. The handout can be used as a brochure, poster or a flyer, and it can be folded in various ways, changing its appearance.
Font used: Helvetica Neue
Mark Mink Personal Branding, Personal Branding
A dignified brand identity with high quality materials and finishes, designed for an international businessman.
Font used: Gotham
Kesko is a leading provider of trading sector services. Company’s updated identity is colorful, simplified and positively happy. The elements are simple and time-resistant. As part of the identity update the corporate logo is modernized delicately. The colourful identity reflects corporation’s entrepreneurial culture and it’s versatile brands and services.
Font used: Klim – Karbon
The growth strategy of a communications agency ‘Writing Media’ lead to total re-branding. The new identity and name ‘Kaufmann’ communicate the new sales minded strategy of the agency: Kaufmann is the communications agency for sales and marketing people. The purpose of communications agency Kaufmann’s new logo was to differentiate the agency from its competitors. The dynamic and multifaceted logo presents the agency’s areas of expertise in a playful way. The logo can be varied in an infinite number of ways. Kaufmann wanted their visual identity to combine playfulness with more traditional elements, such as classical typography. To balance the traditional, we used a contemporary illustration style.
Font: Bodoni Std
Scandinavian graphic design has always been a hit on SeptemberIndustry (for obvious reasons) so the work of BOND should come as a pleasant surprise to many of you.
BOND is a Helsinki (Finland) based independent creative agency specialising in branding and design. Working for clients who value creative and practical ideas BOND design, visualize and define brands in a way that help companies differentiate themselves from the competition. They see design as a craft and as a result demonstrate their expertise through their work rather than through talking.
Thank you to the gracious folks @ BOND for letting me help myself to their images ;) I hope you (dear reader) enjoy this feature and have a great weekend.
This post is tagged BOND, Bond Agency, Branding, Catalogues, Communications, Identity, Posters, Retail, Stationery