Naturalis x7 Brochure
“The latest of SEA’s Naturalis brochures for GF Smith unveils Bruno Maag’s new Design Aktiv Typeface. The brochure takes the form of a conversation with Creative Review editor Patrick Burgoyne about the project and Bruno’s feelings towards Helvetica.
The booklet is set in Aktiv Grotesk and was printed by Fulmar Colour using a mixture of Hexachrome and special inks on Naturalis Smooth Absolute White paper. “
This whole issue of Aktiv being a “Helvetica Killer” has sparked much debate on the CR blog all week. All I have to say about the matter is this: If Aktiv is to stand any chance of overtaking Helvetica, Bruno needs to give Steve Jobs and Steve Ballmer a call ;)
Thanks again to Alex @SEA for the images.
This post is tagged Brochures, Bruno Maag, Catalogues, SEA, Typography