Loft 37 – Visual Identity
‘Minimalism, plus some great details’ was the brief from the award winning web agency Loft 37 when they asked for a rejuvenation of their visual identity. BRUNSWICKER delivered a simple design with high-end production to meet the company’s needs.
Printed on: Grey stock with embossed silver-foil logo
Fonts used: Helvetica Neue and Foundry Wilson
Made – Visual identity
Made is a newly established communication unit, focusing on custom publishing for Scandinavian lifestyle brands. Besides the logo and visual identity the work included stationery and promotional material.
Printed on: White stock mixed with kraft paper
Fonts used: Replica (Lineto)
The Vision Paper – Art Direction
Art direction of the bi-annual newspaper aimed for fashion buyers and professional’s attending Copenhagen Fashion Week and fashion fairs: CPH Vision and Terminal 2. BRUNSWICKER were tasked with finding a balance with fashion’s lavishness with the industry’s professionalism.
Printed on: 70 g white newspaper stock
Fonts used: Gotham and Austin
Work&Play – Visual identity
Visual identity for Work&Play that translates the Danish brand’s ambition to reach young and creative customers internationally. Besides logo and identity BRUNSWICKER also created packaging for the brand.
Printed on: White stock mixed with kraft paper and cardboard
Fonts used: Neutraface No. 2
Alexandra Nora – Visual identity
Visual identity for jewellery brand Alexandra Nora who creates pieces made from African wood and always works from a morbid theme. BRUNSWICKER created a logo, stationery and promotional material for the Danish/South African brand.
Printed on: White stock mixed with kraft paper and snazzybag envelopes
Fonts used: EF Promotor and Helvetica Neue
byKATO – Visual identity
The Danish furniture design studio byKATO wished to reinforce their Scandinavian roots and a design philosophy called ‘Everyday object solutions’. In this case, BRUNSWICKER created logo, visual identity and the overall creative direction for the brand.
Printed on: Industrial green paper mixed with nature elements.
Fonts used: URW Typewriter
Fritz Hansen – Art direction
For the Danish furniture company Fritz Hansen, BRUNSWICKER designed ‘Republic’ an amalgamation of brand book and editorial content. The design and content needed to respect the long history of the brand, but also show the innovation within the company.
Fonts used: Futura and Garamond Pro
About the Studio
Founded in 1998 by art director Mark Brunswicker (born 1968), Brunswicker is an independent, multidisciplinary design studio with a direction that flows seamlessly from commercial projects and magazine design to overall visual brand management.
Based in the heart of Copenhagen, Brunswicker works primarily with art direction, identity design and graphic communication for brands within the fashion, lifestyle, design and media industries. The studio cooperates closely with major players in communication and product development to ensure a streamlined process and a cohesive result.
Thank you once again to Mr Brunswicker for providing the high-res imagery for this feature. Hope you (dear reader) enjoyed this post and have a great a weekend :)
This post is tagged Brunswicker, Business Cards, Editorial, Identity, Mark Brunswicker, Newspaper, Packaging, Print, Stationery