BVD

Dec 1st, 2008
13 Comments

BVD

It’s always nice to know that a certain Swedish agency by the name of BVD, are keeping me in the loop when it comes to new work. If that wasn’t enough, they were kind enough to treat me to a plethora of high-res /images, many of which are making themselves at home over on my Flickr (which has finally been upgraded to a pro account).
Now, if that hasn’t made your day, then I don’t know what will!
Pictured is a new wall clock designed for “ubiquitous” Japanese brand Askul, with consideration taken for the most important times during the working day – nine o’clock when people arrive, twelve o’ clock when they eat lunch and five o’ clock when they go home.


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13 Comments

  1. The Askul packaging is fantastic – another example of a very simple solution that has been executed perfectly.

  2. David

    Shame about the Askul site.

  3. I love that clock. Our office could use one!

  4. u_helv

    NICE WORK, love it!
    I wonder if this an off shoot of the brilliant Stockholm Design Lab?!

  5. The Askul site is the very embodiment of minimalism and understated design.

  6. I love that clock..I need one!

  7. J

    who eats lunch at 12? who gets to go home at 5? come to think of it what designers get in before 10?

  8. Gordon

    u_helv –

    I think SDL designed their identity and guidelines, and BVD has done some applications of them, but I am not sure. Anyone know for sure?

  9. David

    Helv,
    Im pretty sure that they are not an offshoot of SDL despite the fact they both reside in Stockholm. Perhaps they both share similar views when it comes to delivering solutions or like Gordon said, SDL designed their guidelines. I guess I’ll have to find out myself!

    Neil,
    Embodiment of minimalism and understated design would be an understatement ;)

    J,
    I don’t think the clock is specifically aimed at designers, but at the typical average Tokyo Joe, working 9 to 5 in a generic office environment.

  10. bill

    I agree on the askul site. The japanese really need some help with their web design.
    I was doing some research a month ago or so, and was stunned by how incredibly bad even the big name sites are. In this case, the big beer brands. Like Asahi, Kirin ichiban, Sapporo and so on. Mind blowing.

    On a side note, “askul” in swedish means “funny as hell” or “hellafun” =)

  11. J

    yeh i know, i was just having some fun.

  12. It’s a nice idea, that violent orange is quite something though.

    Talking of clocks, I like the way Habitat can take Karlsson’s Big flip clock and make it their own simply by swapping the positions of the dates around, change the characters to upper case and call it Big Flap.

    Genius.

    FLIP
    http://www.amazon.co.uk/gp/product/images/B000OC09AU/ref=dp_image_0/279-7837477-1757243?ie=UTF8&n=11052681&s=kitchen
    FLAP
    http://www.habitat.co.uk/fcp/product/browse/Analogue-wall-clock/968486

  13. David

    Bill

    There is quite an abundance of bad web/interaction design in Japan. Unfortunately, I can only name one such designer whose work isn’t half bad:

    http://www.yugop.com/

    B

    Habitat have got a cheek! It would be an absolute travesty if they [Habitat] were to conclude that is was their own original design!

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