Cartlidge Levene

Jan 28th, 2009
6 Comments

Cartlidge Levene

It was inevitable that Cartlidge Levene‘s wayfinding and environmental graphics designed for the Guardian would grace the “front page” of SI following it’s subsequent feature in Creative Review and Eye. However, with portfolio websites compressing their /images to be viewed on even the slowest on computers, and blogs resizing their /images to a miniscule 500px, I felt that it was about time I stuck my two British fingers up to image optimisation and give people what they really want — big, juicy /images. So as you may have guessed, I have uploaded a whole bunch of photographs onto the SeptemberIndustry Flickr, for your own viewing pleasure. Thank you once again to Melissa for agreeing to acquiesce to my request ;)
Photography Marcus Ginns

This post is tagged Cartlidge Levene, Signage

6 Comments

Jan 29th, 2009

Tobias Blackwood

That project’s alright, not as nice as their wayfinding signage for Selfridges. Personally I enjoy most of their work more than this one featured.
Jan 30th, 2009

Edward

If you take into consideration the possible key element for this signage system, which is the ‘spirit’ of the guardian, then it performs this role perfectly. Basing it around a preexisting piece of editorial design, which has no bearing on anything ‘physical’ as such, is no mean feat.

I for one think it’s excellent.
Jan 30th, 2009

David

I whole heartedly agree with you Ed — it’s a successful and relevant translation of a seemingly 2-D brand/design into 3 dimensions.
Jan 30th, 2009

David Bennett

Another great project I really like the lo-fi approach to the system. I think alot of agencies will use this idea on the future.
Jan 30th, 2009

David Bennett

in the future
Jan 31st, 2009

David

Nice to hear from you David, hope you’re enjoying your holiday.
Regarding the project, I definitely think this kind of solution will be more commonly used in the near future especially with the recession in the full swing at the moment.