Cartlidge Levene × City ID

Apr 21st, 2010
10 Comments

Cartlidge Levene × City ID

Cartlidge Levene × City ID

Cartlidge Levene × City ID

WalkRide Newcastle Gateshead Map
Design City ID × Cartlidge Levene

“‘WalkRide’ is an information and movement identity for Newcastle/Gateshead that seamlessly combines information for both pedestrians and public transport users in the city. The first phase of the project has just been completed. It includes the livery and all related information for a new city centre electric bus system – QuayLink – and a new WalkRide city centre map for pedestrians. Cartlidge Levene were commissioned to develop a new map for the city to be distributed by the local Visitor Information Centres. For the pedestrian ‘Walk’ map, careful editing of information and a simple typographic hierarchy provides a balance between richness and legibility that help make it approachable and friendly. Illustrated landmarks are used as engaging elements to draw the user in. On the reverse ‘Ride’ side of the map, transport information is presented in a clear, simple manner to make the information as useful and digestible as possible. ‘Here’ and ‘There’ stickers were produced as a tool for use by the Visitor Information Centre staff to point out destinations and routes to visitors.”

One of my favourite Cartlidge Levene projects is now available in Hi-res for your viewing pleasure on the SeptemberIndustry Flickr page. Enjoy :)


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10 Comments

  1. Apr 21st, 2010

    OPENSTUDIO

    God, this is an amazing piece of work… What a great use of a grid. Thanks for sharing.

  2. Apr 23rd, 2010

    David

    Glad it tickles your fancy :)

  3. Apr 23rd, 2010

    Jon

    Beatiful Map! (not an over used comment), colours are amazing, I want one to frame!

  4. Apr 23rd, 2010

    D

    What a lovely and underrated piece this is!

  5. Apr 23rd, 2010

    Jolt

    Very nice piece of info graphics, made interesting to the user, and concisely communicated. An altogether beautifully crafted piece of intelligent design. Hats off to you folks! ;D

  6. Apr 23rd, 2010

    David

    @D Damn right :)

    @Jolt I wholeheartedly agree with you. The only problem I can see with this map isn’t the map itself, its the stickers: Unless they are peelable, what happens if a portion of the sticker covers up another destination? Do you just pick up another map? I know I would… ;)

  7. Sep 9th, 2010

    Jason

    This is a nice job, but certainly not purely the work of Cartlidge Levene. In fact, I am not sure they had much to do with the mapping at all.

    As happens so often on collaborative projects, many studios publicise the projects as if they were the only contributor. City ID (www.cityid.co.uk) directed and led this project, and were behind the graphics and cartography, as was Russell Bell.

    City ID do very little to publicise themselves, but are acknowledged, by those in the know, to be the industry leaders in city wayfinding and information design. They were at the core of the Bristol Legible City project (which Applied Information Design seemed to like to take credit for these days). They have worked in Southampton, Sheffield, Dublin and many other places here in the UK, and abroad.

    I am not an employee, but one lucky enough to have collaborated with them on some projects. large projects like these have so many inputs that attributing the work to one organisation is deceptive… but common these days.

  8. Sep 10th, 2010

    Clinton Duncan

    @jason

    Eye opening comment. I too have admired this project for many years now. Thanks for sharing the inside info ;-)

    Still a big CL fan though!

  9. Mar 21st, 2011

    David

    @Jason – Thank you for the informative comment. I’m certain the lack of credit to City ID can be attributed to the fact that the copy was taken from another source that only credited CL, when in fact it was a collaborative effort. Changes have now been made, sorry for any inconvenience caused :).

  10. Mar 22nd, 2011

    Cartlidge Levene

    We came across this post from Jason and felt it deserved a response.Thank you David for correcting the credit, and for clarifying the incorrect credit info was not sourced from us.

    Jason is completely right in saying that this was a joint project with City ID, however, we’d like to reply to his other comment questioning our involvement in the design of the map.

    While collaborating with City ID, a complete team was assembled and we all became absorbed in every aspect of the project, including the WalkRide map design. It was a joy to work with Mike Rawlinson and his team who have such expert knowledge in the mapping of cities and public spaces. As you would naturally expect, our contribution was weighted towards the visual language and manifestation of the information. For clarification of the full team credits you can check on City ID’s website home page where the ‘City ID Journey’ PDF showcases their work and this project amongst others.

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