Chevychase

Dec 22nd, 2010
13 Comments

Chevychase


Client Märsödal Farm
Brief Identity and packaging concept for ecological farm products.

Due to popular demand, here is the last SeptemberIndustry feature for 2010 and what a year it has been:

• Enough hi-res features to bring a server down (and it did go down on more than one occasion!)
• Over 100,000 of you come here each month to be satisfied with the finest “visual crack” and that number keeps going up!
• SI was honored as the 5th best design blog by the BEST BLOGS NETWORK.
• Still no website from NORTH ;)

So it has been a pretty good year to say the least and things can only get better in 2011 – more exceptional graphic design and everything in between, more exclusives (there are already some big’uns in the works) and a long overdue redesign! So before I leave you with this cracking work by CHEVYCHASE, I’d like to wish you all a Merry Christmas & Happy New Year and I’d also like to thank you (dear reader) for supporting SeptemberIndustry. Whether you’re a veteran reader or a new recruit, without you this site wouldn’t be what it is today.

Seriously, thank you :)

Founded by two Swedes named Jojo and Jesper, Chevychase is a small multidisciplinary studio working within the fields of brand creation and graphic design out of Stockholm.

www.chevychase.se

Chevychase

Chevychase
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Client
Märsödal Farm

Brief
Identity and packaging concept for ecological farm products.
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Solution
Together with the ecological look, we combined the classic French cloth pattern, with classic use of typography. It resulted with this one-of-a-kind branded experience.

Delivery
All, Identity, Packaging

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Chevychase

Chevychase
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Client
Sven Prim

Brief
New Identity and web for the retouch wizard & photographer Sven Prim. Sven describes himself as a real technology geek who loves to create strange and surreal situations. Something clearly visible in his image creation, which he himself has given the epithet manipulated pictures with a twist.
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Solution
We based the new identity on the round shaped typography combined with the strong messages in the photos. Our main visual thought was to present the photos as large as possible, since we think the photos speak for themselves. The site is developed by Emil Olsson. Click here to visit the site.

Delivery
All, Digital-Identity, Identity, Web

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Chevychase

Chevychase

Chevychase

Chevychase
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Client
Human Scales

Brief
Naming and Identity for a Swedish based fashion label
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Solution
The name Human Scales relates to the skin of the human body i.e. clothes, and appear as scales from a fish. The fish-theme provides a huge platform for building the brand in all different arenas it appears in.

Delivery
All, Digital-Identity, Identity, Web

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Chevychase

Chevychase

Chevychase
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Client
Human Scales

Brief
Lookbook with the autumn 2009 collection
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Solution
A combined editorial and fashion shoot in the Stockholm Archipelago resulted in a lookbook with bearded guys in Freshly Caught Fashion. Photos by Sven Prim.

Delivery
All, Imagery, Print

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Chevychase

Chevychase

Chevychase
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Client
Jeog

Brief
A web based marketplace for selling Jetstream aircrafts.
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Solution
Our focus was to make an easy to use web based marketplace. White space is a key component in the design, maintaining the clarity and rigour of a forward-looking approach.

Delivery
All, Digital-Identity, Identity, Web

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Chevychase

Chevychase
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Client
Hjärt och lungfonden, Swedish Heart-Lung Foundation

Brief
Design the new interface for Hjärt & Lungfondens (Swedish Heart-Lung Foundation) new web based collector system.
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Solution
The new interface was created to be easy to oversee and use. The solution bases its approach around clarity, colours and a collection of icons to sort the different functions out.

Delivery
All, Web

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Chevychase

Chevychase

Chevychase

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Client
NNTaste

Brief
New identity and a packaging concept for ecological salt and oil produced in Kythira, Greece. The retailer is seated in Stockholm.
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Solution
The identity i build upon the inspiration of Greece symbols and old stone carved signs. Both the oil and salt is considerd to be one of the best in the world and is only for purchase at selected stores and restaurants.

Delivery
All, Identity, Packaging

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Chevychase

Chevychase

Chevychase

Chevychase

Chevychase
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Client
Direktflyg

Brief
Complete rebranding of Airline Direktflyg – a Swedish domestic airline arranging regional- and charter flights
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Solution
The basic idea was to keep a modern business-look in a more vibrant way. The shape of the logo symbolizes the direct returning flights. The redesign was a major internal re-start for the company, you can say it was designing a brand to inspire positive change.

Delivery
All, Identity, Web

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Chevychase

Chevychase
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Client
Clemontin

Brief
Identity and packaging for handcrafted one of a kind jewellery.
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Solution
The Jewellery Packaging made as minimalistic as possible, pure and crisp, elements of white and ecological materials – to bring forward the organic shapes of the jewellrey. To mark the packaging we used the letterforms of the logotype die cutted in the boxes and stationery.

Delivery
All, Identity, Packaging

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Chevychase

Chevychase
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Client
Twitch Health Capital

Brief
Rebranding of Twitch Health Capital
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Solution
Keeping Twitch existing good values and add a degree of clarity and consistency in the company’s visual communication in order to keep the Twitch identity fresh and vibrant. The final result is an identity that breathes resluts, health, fitness and celebrates the active and optimistic lifestyle of a modern human being today. The logotype is to communicate change, speed and flexibility.

Delivery
All, Digital-Identity, Web

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13 Comments

  1. Top class identities. All the best in New Year SI.

  2. Mike

    Quality work, matched by even better studio name!
    Merry Christmas and HNY, keep up the good work D.

  3. Good stuff David. Made for a good read and of course increased my work envy yet again!
    Anyway, all the best, have a good break and see you next year!

    Cheers
    Bob

  4. Phil

    hmmm, looks like a load of mockups to me.
    is this not ‘cheating’?

  5. Lovely quality-designs!!

  6. Dan

    Clear and well thought out, and visually stunning.

    These guys have to be applauded for their simple but stunning use of typography!

    And Merry Christmas and a Happy New Year SI

    P.S The NNTASTE logo is amamzing!!!

  7. Phil C

    Mockups or not the work shows a high level of craft and polish. Their website is a real pleasure to use as well.
    Have a good Christmas and New Year Mr. SI

  8. David

    @Grzegorz @Mike Glad you enjoyed the feature, have a great Christmas gents!

  9. David

    @Phil Most of the work appears to be photographed (rather well, may I add) and considering how much time and effort went into each project, surely you can tolerate a few page mockups?

  10. David

    @Bob Thanks for dropping by sir, glad you enjoyed the work! Have a wonderful Christmas and best wishes in the new year :)

  11. David

    @Dan @Phil C Have a good one gents ;)

  12. Absolutely love the identity work for Human Scales, perfect tone of photography matched with wonderfully crafted typography.

    Altogether a cracking book of work, look forward to seeing what these guys achieve in 2011!

  13. V. Nice! *wink*

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