Collective Approach: Brand New Website

Jan 12th, 2011
10 Comments

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

After discovering a large collection of antique London postcards, we decided to give them a new lease of life and send them out once more as a promotional mailer for the studio. Each postcard is completely unique with vintage postage stamps and handwriting that dates back as early as 1901.

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Brand identity for moving image studio Art & Graft. The two parts of the name are represented by a carefully crafted monogram and a contrasting utilitarian approach to the typography.

Collective Approach: Brand New Website

Promotional poster showing the broad scope of work by photographer Hannah Thomas, held up to the light the feather weight paper acts like a light box maximising the effect of the images.

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Booklet and poster promoting the range of media based training courses currently available at Space Studios.

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Collective Approach: Brand New Website

Brand identity for London based events company The Higher The Fewer. Based on a traditional British aesthetic and typographic representation of the name.

Ladies and gentlemen, what you’ve just witnessed here on SI is some brand new work from Collective Approach, a studio who I’ve had nothing but praise for since featuring them last June. Not only have they updated the contents of their portfolio (isn’t the A&G work delicious?!) they’ve also updated their online portfolio/presence itself – the result is a beautifully restrained, easy to navigate website blessed with a touch of jquery. Suffice to say, if this work is anything to go by, I predict a great year ahead for this London based design consultancy. Thank you once again to Tom @ CA for the high-res imagery.

www.collectiveapproach.com

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10 Comments

  1. Ally

    Really impressive work and the site is lovely too.

  2. Very clean and modest. Rubber stamps are back – it seems. Was the A&G logo originated from the american typewriter typeface?

  3. German

    Amazing stuff, good news SI is back on bussines

  4. Steve

    Love the work and the new website. My only gripe is the centered grid on the information page. I would have preferred it aligned left.

  5. Sam, absolutely love the mailers. Genius!

  6. “The Higher The Fewer” is just another example of the revival of Times New Roman in websites. I’m not sure whether I should like this. This trend won’t last long.

  7. David

    @Grez I believe the A&G logo is based on American Typewriter – all the signs are there ;)

    @Steve You do have a point there, but I think they make it work.

  8. David

    @Daniel Was it ever a trend to begin with?

  9. Fantastic array of work, TNR is quite under-estimated when used in a complimentary fashion.

    I can’t wait to see web designers using font-replacement to include Comic-Sans.

  10. samantha hodgson

    great work. i’m curious about the folding technique used in your Space Studios brochure; i’ve been trying to find some folding demos for mailers but coming up short.

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