Construct continue to work extensively for British design company Mulberry. Over the last 12 months, Construct has refined the original Mulberry logotype and the famous tree motif. This newly updated design has been applied across an extensive variety of applications including components that feature on all products, shop signage (in collaboration with Universal Design Studio), business stationery, a multitude of seasonal items and – most challenging of all – a huge gold inflatable Bayswater bag balloon.
Photography by Paul Greenleaf
Mulberry 40th Birthday
For Mulberry’s 40th anniversary, Construct produced a celebratory book charting the growth of one of Britain’s most cherished luxury brands from its beginnings as a West Country-based lifestyle label to a globally recognised high-fashion label. Photographer Venetia Dearden spent two years capturing beautiful, everyday moments in the lives of the people that built and continue tom build the brand. Each book is packaged in a pass-the-parcel style gift wrap, each layer revealing a new and different phrase that encapsulates the brands personality. Construct were heavily involved in producing various promotional materials to support the book’s launch, from sticker sheets and ribbons, to postcards and cake slice boxes.
As part of the Spring Summer 2012 Campaign, Construct produced an exclusive retro-style newspaper that is rolled and hidden in what looks like a traditional style seaside stick of rock. Alongside, Construct designed a look-book and selection of postcards housed with a cover and belly band insipred by an ice-cream cone.
Luxury port Porto Montenegro is fast becoming the destination of choice for members of the European yachting scene. Construct were involved in revitalising the port’s brand producing a number of corporate assets including a brochure, carrier and tote bags, stationery and website.
Construct remain heavily involved in the extensive rebrand of luxury Mayfair hotel Claridge’s. Recent work includes the design of menus for a variety of locations within the hotel, including the stunning Foyer and Reading Room, the Claridge’s Bar and the Fumoir.
To help new employees understand the history and grandeur of the place and the privilege of working in one of London’s finest hotels, Construct produced a brand book, given to new staff. Filled with facts and figures as well as inspirational quotes from Spencer Tracey to Tom Ford, the 12 page hand-sewn book has gold and black paper tip-ins. A gold foiled Claridge’s crest features through out.
Now in their 8th issue, Construct continue to design and edit quarterly newspapers for Claridge’s, The Connaught and the Berkeley.
Designer, Jacqueline Cullen has developed innovative processes and formats that celebrate rather than disguise the inherent flaws and inclusions of Whitby jet (a black-as-night fossil of prehistoric trees). Construct crafted the identity and produced a toolkit comprising a variety of stamps (wax, embossing and ink) to reflect Jacqueline’s work.
Carolina Bucci creates modern and vibrant fine jewelry that echos her family’s rich heritage. Construct created a hand drawn logotype using watercolour paint that is a sentimental and nostalgic reference to Mediterranean holidays of the later 20th Century. A mixed palette of cool blues evokes sea and sky, long summers spent idling with loved ones on beautiful yachts and aperitifs on the terraces of harbourside restaurants.
With images by French Photographer Fred Pinet, Construct art directed and produced an oversized lookbook showcasing Carolina’s jewelry. Carrier bags and boxes are currently in development.
A double bound brand book was produced for the employees of Villa, a cultural and gastronomic venue in Budapest. Featuring open edged binding with black stitching. Pages inside are french folded with pictures of Budapest hidden from view on the inside of the fold, while a beautiful story unfolds on the outer. The brand book is secured to a leather bound notebook using a leather wraparound cord. Each book features the Villa logo blind embossed onto the front.
A Few Words from the Editor
Today’s SI Special arrives just in time for the Bank Holiday holiday weekend — there should be enough here to keep you lot going for a few days ;) The studio in the spotlight today is none other than Construct, a London-based creative studio that produces nothing short of beautifully crafted work for clients in luxury/lifestyle sectors (for a more a more depth bio, read on here). This feature chronicles what they’ve been up to in the last 12 months.
Big thank you once again to Peter for making this feature possible ;)
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This post is tagged Books, Branding, Communications, Construct, Construct London, Editorial, Identity, Newspaper, Print, Retail