Coöp

Jul 7th, 2010
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Coöp

Coöp

Coöp

Coöp

Coöp

1:1 Architects Identity
Design Coöp

“1:1 Architects is a mid-scale, Melbourne-based architectural firm. Its vision is to create a relationship-oriented working environment benefiting clients, partners and end-users. The studio is non-hierarchial and collaborative, acknowledging that every contribution inspires greater solutions.

This vision was interpreted through the Tesseract-based picture mark. The Tesseract is a four-dimensional hypercube that, when rotated, creates a multitude of two-dimensional forms from different perspectives. The evolving picturemark appears in a series of brand images that explore the injection of vibrancy – the considered architectural form – into banal environments.

The extended identity consisted of the word mark, picture mark, brand images, typography, patterning, studio photography, and primary, secondary and accent colour palettes. Print techniques reflected the studio values of functionality and accessibility, with perforated and process-inspired binding techniques.”

Taking into account that studio projects are, by nature, collaborative efforts, there will always be a designer who had more input into a project than another. Further more, it’s always nice to put a name to the designer of some of your favourite graphic design projects. Paul Marcus Fuog, founder of Coöp, just so happens to be the driving force behind this identity, one of the many standouts in Coöp‘s portfolio.


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