Design Daniel Freytag
[column width="48%" padding="3%"]Frey & Ford
To create a ‘country-neutral’ brand identity for a boutique sandwich store concept to sell petite open-face sandwiches in Hong Kong.
The quirky and flamboyant type treatments are bespoke. They set the brand apart from the mass market one-size-fits-all mentality and communicate the personality, credibility and distinctiveness of the brand. The words form a monogram which gives a sense of heritage and personality to the brand. This is all offset against the contemporary and vibrant use of colour and simple application. The vertical stripes are inspired by English public school rugby colours.
Font: Hand-rendered / ITC Avant Garde Gothic Condensed[/column] [column width="48%" padding="0%"]Coco Republic
To develop a brand identity for Coco Republic. A premium furniture and homewares retailer offering a range of sophisticated, contemporary and eclectic products from around the world.
The proposed creation of a unique style sensibility with an interesting juxtaposition between contemporary style and colonial charm. Drawing upon the various historical and geographical references gives the brand an eccentric and quirky personality and communicates the bespoke nature of it’s product.
Fonts: Futura (customised) / ITC Bookman[/column] [end_columns]
[column width="48%" padding="3%"]Tribe Studio Architects
Corporate identity, stationery, zine and promotional booklet for Sydney based boutique architecture studio.
The aim was to create a neutral platform for the studios work. Distinct enough to be memorable whilst not interfering or diluting the architecture projects. A monochromatic colour palette gives weight and authority to the brand collateral. The addition of and accent pastel colour injects an immediacy and topical quality to certain pieces.
Font: Hermes Sans
[/column] [column width="48%" padding="0%"]Mr. Daniel Freytag – not much else to say here: great guy, fantastic portfolio and a long, overdue feature on SI! Now I know what you’re probably saying to yourself: where are the printed samples?! To answer your question: they were recently produced in Australia, so it may take a while for them to arrive in the the UK. But to be honest with you, I’m happy enough with these digital representations – they look terrific! If you’re just as impressed as I am with the quality of Daniel’s work and are in need of his talents, he is on the lookout for freelance and collaborative work. You can in touch with him here.
Cheers again to Daniel for the images and info.[/column] [end_columns]
This post is tagged Branding, Daniel Freytag, Identity, Packaging
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