[column width="48%" padding="3%"]Intro by Jeremy Langmead
This is the first in an unapologetically sporadic series of Esquire zines that we’re putting together because we love the menswear industry — every last bit of it. Menswear is in a good place right now: this country not only hosts a talented array of designers and tailors, craftsmen and retailers, taste-makers and style-bloggers, but it also has an extraordinary number of fashion-forward, style savvy men of all ages who care about, and understand the importance of, their appearance. So, I suppose what we’re really saying with this Esquire zine is: “Hoorah for lovely us.” Does that sound boastful? Maybe, but I think it’s time the menswear world patted itself on the back.[/column] [column width="48%" padding="0%"]Design Rationale by David McKendrick
The Esquire zine – solely designed to celebrate men’s fashion week and the men’s wear industry during fashion week- was distributed to industry individuals as they entered fashion shows to give them something to read as they waited for the show to begin; we wanted it to feel simple, yet sophisticated and an item that hopefully people would keep a hold off. We designed it within the esquire brand toolkit of fonts, logos, icons, photography and illustrators so that it was instantly ‘Esquire’ but pairing it down to a clever format and two colour print job. It was also designed to feel like a manual with hints and tips, advice, humor that was delivered in a simple, bite size slices of information that the reader could dip in and out of.[/column] [end_columns]
For those of you who weren’t fortunate enough to receive a copy of the very first Esquire zine – Manual For A Stylish Life, an “ingeniously foldable compendium of interviews, trends, and advice, taking a sideways look at all things menswear,” I have the next best thing:
If that wasn’t enough, I’m also working with David on another BIG Esquire feature for SI – so don’t go anywhere (and don’t forget to Subscribe & follow SI on Twitter if you haven’t already) because it’s going to be EPIC!
Have a great weekend folks and a big thank you to both David and Nick @Esquire Towers for making this feature possible ;) .
This post is tagged Art Direction, David McKendrick, Editorial, Esquire, Print