Established NYC – SI Special

Feb 17th, 2012
15 Comments

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special


Laughing Man — Identity/Stationery/Packaging/Website/Architecture
We were asked to develop a brand, identity, packaging, website and retail store for Laughing Man Worldwide, a charitable organization set up by Hugh Jackman, whose first venture was to be the sale and distribution of coffee and tea. Albeit focused on the premium quality of the product, a secondary subtle undertone of social conscience was required.

Established wanted to convey the Laughing Man brand’s core spirit of ‘all be happy’ with a collection of packaging that was at once gourmet, joyful and modern. The product’s quality credentials called for luxury, so a silver and grey color palette and clean typography were used. Meanwhile the custom chalk type graphics used across the brand connote the idea of a hand-finished barista quality. The casually applied, unique laughing face stickers on each product are designed to reflect the universal nature of laughter, goodness and ethical-mindedness, which are fundamental to the Laughing Man brand.

The concept of constantly changing stickers also invites the consumer to interact with the brand directly by uploading their own laughing face on the website, for a chance to be used on future packaging.
The overall aim was to create a brand that broke the mold of ethically responsible products being packaged in a rustic, hessian and often ugly way. Laughing Man aimed to be a product that would look at home on the shelves of a luxury food hall as well as on a supermarket shelf.

Typefaces Used: Houschka Alt Bold, Foco Bold, Landry Gothic and Laughing Man Regular (Custom)

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special


Round Hill Music — Identity/Art Direction/Website
We were asked to design a brand, identity and website for a boutique music rights management company with a very high profile catalogue of product, including artists such as The Beatles.

Established wanted to illustrate the diverse qualities of the company; namely, its trustworthiness as a serious financial business and also its emerging reputation as be an artist-friendly home of music management, in contrast to the corporate powerhouses that form their main competition. The layout of the type and the way it is formatted on the page evokes a classic, old school feel. Meanwhile, the use of a piece of bright pink masking tape across the logo refers to tape’s common use in all aspects of the music industry, from notes on a grand piano to markings on a recording studioís mixing board to taping plectrums on the microphones during a live gig or damping snare drums.

Established created a library of computer-generated images for the company to use in all aspects of its business dealings that playfully show the pink tape in its multitude of uses in the music industry, thereby giving Round Hill an instantly recognizable brand icon which illustrates its music industry insider credentials in a very premium way.

Typefaces Used: Signal No1 D and Blair ITC Light

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special


Bar Milano — Identity

Typeface Used: Futura Bold

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special


Aschen and Voss — Identity

Typefaces Used: Garage Gothic Bold, Galaxy Polaris Light and Garamond Regular

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special


Brooks Brothers — Brand Brook

Typefaces Used: Redrawing of the logo and various weights of Gotham

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Brooks Brothers — Existing Collection Packaging

Typeface Used: Various weights of Gotham

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Joh Bailey — Identity/Stationery/Packaging/Architecture

Typeface Used: Gotham Black

Established NYC   SI Special

Established NYC   SI Special

Pack Back Fleece — Packaging

Typeface Used: Too small for me to make out… ;)

A Few Words from the Editor

This past month I’ve probably been the busiest I’ve ever been, hence the occasional ‘bi-weekly’ wait for new updates. For the record ‘bi-weekly’ can mean twice a week or every 2 weeks ;) Nevertheless, it’s Friday which can only mean one thing: SI Special with plenty of high-res imagery! The studio that has been given the “SI treatment” today is Established a multi-disciplinary studio based in NYC. Not only is it great to feature more talent from the States but this studio may come as a pleasant surprise to those of you who were previously not acquainted with their work. Enjoy :)

Big thank you once again to Sam and Felix for supporting SI and of course for making this feature possible.

About the Studio

Founded in 2005 by British designer Sam O’Donahue and Becky Jones, Established is a full-service, boutique, creative agency based in New York that offers architectural, graphic and product design all under one roof.

establishednyc.com/


This post is tagged , , , , , , , ,

15 Comments

  1. A pleasant surprise indeed, a brilliant collection of work.

  2. Simple, perfect, inspiring. Really great work

  3. hussein

    thanks for this precious blog

  4. Beautiful work and attention to detail, and still for such a relatively young company. This is another perfect example of why I still think there ought to be at least a mention of the printers used for the respective projects. Just a thought…

  5. It’s work like this that restores my passion and interest in print. A fantastic collection of work.

  6. Cris Barbosa

    Beautiful!!! Masterpieces! In every detail. Thanks and thanks to the editor for the superb work on selecting and putting all these works together.

  7. Paulo Barcelos

    Very nice works!
    But isn’t the Round Hill Music project is a bit too similar from this work from 2008?
    http://www.tjaneski.com/you-wrecker/

  8. David

    @Paulo I’m sure any similarities are unintentional—both projects have strong concepts that support the use of pink tape.

  9. T j H

    I also would like to see printers used, if able.

  10. David

    @T j H I’ll take that into consideration for future features :)

  11. Yet another incredible post.
    Thank you.

  12. Call me old fashioned, (no pun intended) but the Brooklyn Brothers work is excellent, its tapping into a more refined epoch with elegant aesthetic, right down to the charcoal pin stripe cover on the brand book. I applaud you!

Leave a Reply