SI Special: Give Up Art x Skream

Aug 27th, 2010
13 Comments

SI Special: Give Up Art x Skream

SI Special: Give Up Art x Skream

SI Special: Give Up Art x Skream

SI Special: Give Up Art x Skream

SI Special: Give Up Art x Skream

SI Special: Give Up Art x Skream

SI Special: Give Up Art x Skream

SI Special: Give Up Art x Skream

SI Special: Give Up Art x Skream

SI Special: Give Up Art x Skream

Design & Art Direction Give Up Art
Photography Shaun Bloodworth
Client Tempa

[column width="48%" padding="3%"]Skream — “Outside The Box” Album (Tempa)
Words: Stuart Hammersley

This is the second album from Skream (Oliver Jones), a follow up to his 2006 self-titled debut also released on Tempa.
That debut album was one of the first music jobs that I had worked on together with Shaun, and it was a bit of a happy accident when we got a great shot of Skream in the midst of a heaving Leeds’ West Indian Centre for the cover, which has since become a bit of a favourite of ours, and also of Sarah Lockhart’s (who runs Tempa). She said it’s been her favourite Tempa cover so far (you can see it here). So for this follow-up there was some expectation; not least because in the intervening years Skream’s profile, along with that of dubstep, has grown quite considerably.

Shaun and I both liked the idea of using a different kind of portrait of Oliver (partly as a continuation of the cover we’d made for his debut, and partly as a snapshot to show how he’d changed since then) and taking our cue from the album’s title we employed the graphic square throughout the packaging.
I thought that the idea of covering the face of one of the scene’s biggest names was quite perverse in a way, and it seemed to fit with Tempa’s attitude as a label. Luckily the label were up for it, and credit to Shaun as well… he didn’t mind having a wonderful shot of his obscured with a big square!
(Shaun’s orig. portrait can be seen here —).

The album was released in a standard CD jewelcase, plus the two formats featured here — Deluxe CD box with an exclusive bonus ‘Skreamizm’ CD, and a limited edition vinyl box set, containing four discs. Print is four-colour process throughout.[/column] [column width="48%" padding="0%"]Because this is a big release for them, the record label wanted the artist name and title to be fairly prominent on the final artwork, but I wanted to do this in a way that wouldn’t detract from the main cover imagery. So we took that idea of obscuring the face over into the cover type, and other type details, which appear partially hidden on various parts of the packaging. The main font used is Brauer Regular, set in uppercase. Storno is used for smaller body text and credits; its quirks providing a nice contrast to the clean lines of Brauer.

I’ve said it before and I’ll say it again: Give Up Art are such a class act – they continually produce beautifully crafted work with integrity – I guess that what happens when you’ve been in the business for over 25 years! Today’s Friday special highlights another fine achievement for GUA in its commitment to providing “top notch graphic design” and it gives me great pleasure to share with you these beautifully shot photographs of their packaging for Skream’s second album ‘Outside the Box’ which came out 2 weeks ago – you know where you saw them first ;)

I’d like to thank my main man Stuart @GUA for giving me the honor of featuring this project and I wish you all a great weekend.
Don’t forget to follow @giveupart & @septmbrindstry on Twitter!

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13 Comments

  1. Just picked this up yesterday. Beautifully produced. nice one Hammer!

  2. Properly top class!

    it gives the appearance of being a very a simple piece but the more you look at it the more beautiful little details you find.

  3. MattSaint

    What typeface is that? Lovely piece of work!

  4. Luke

    So this is what you meant by “It’s hip to be square!” Outstanding piece of music packaging and a great album too!

  5. David

    @Neil – I feel you. The photographs of the packaging (also by Mr. Bloodworth) do a terrific job of highlighting the finer details

  6. David

    @Matt – Did you not read Stuart’s last paragraph? ;D

    “The main font used is Brauer Regular, set in uppercase. Storno is used for smaller body text and credits; its quirks providing a nice contrast to the clean lines of Brauer.”

  7. Stunning piece of work from GUA. Brilliant record also.

  8. Wills

    Dope album and artwork. Keep up the good work GUA.

  9. MattSaint

    @David

    School boy error, always in a hurry thats my problem! Cheers mate.

  10. Big, big thanks to everybody for taking the time to comment…
    Very pleased that you enjoyed the shots. (courtesy of the mighty Blooders).

    And if you haven’t yet, you really should check the Skream album – it’s a real corker, and could only have been made in the UK…

    And thanks again David for your support
    : )

  11. James

    Everything in this design is so well placed and thought out that you just can’t stop yourself from standing up and giving Stuart and co, a bow for this work!

  12. I want to hold it.

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