Design He Said–She Said
Ping Pong World Cup 2010
Ping Pong World Cup 2010 was a tournament created by ‘He Said—She Said’ where the design community each respresented a team featured in this years football World Cup. The designs were inspired by the duality of a ping pong ball passing over the net along with a football passing over the line. We wanted to celebrate each teams respective kit colours as well as their local vernacular when referring to their team ie Bafana Bafana, the Azzurri and of course the 3 Lions! The use of chinagraph on the tournament chart allowed for easy score updates and protected the posters from the celebratory beer that was being thrown about.
A great night was had by all resulting in the final being fiercely fought over by Cameroon & England, fortune favoured the 3 Lions (Jordan Fisher from rehabstudio) eventually came out as a worthy world Champion!
Nokia—Open Box, W+K
Nokia recognised that a shift in innovation was taking place between Nokia and their consumers. Nokia make the best phones they can but their consumers then manage to make them work in ways that amaze and inspire with potential to change the world. The brief from Nokia was to create a platform that would allow them to highlight/celebrate the role of innovation and technology and encourage people to engage with their mobile in a more meaningful way.
Our approach was to create a movement away from “I/we want you to do” but towards “I/we want to be a part of this”, Open Box was a series of events and initiatives that would allow communities to come together and experiment innovate with technology.
The design celebrated the multitude of different perspectives and possibilities brought together with the common goal of advancement and exploration.
Having been out of action for a week (my internet connection has been plagued with problems) it’s nice to mark my return to the “scene” with some lovely work courtesy of Clare Styles @ He Said–She Said. Read on for a profile of the studio and be sure to click the “next page” link directly below the profile for more work!
Clare Styles / He Said—She Said
The work of Clare Styles embodies a passion for outstanding and effective design. Styles’s design sensibilities have been crafted around a love for typography along with a irreverence for convention. Her work communicates a vibrant energy with clients including McLaren, Sony, 3, Rizla, Nokia, Umbro, Coca-Cola, Manhattan Loft Corporation, Red Bull, Boots, Orange, London 2012, Knoll, and Robert Horne. Clare spent the early years of her career working alongside Alan Fletcher at Phaidon and then went onto Navyblue where she stayed for 8 years becoming Creative Director and a group shareholder. From there Clare then went on to Exposure to become Creative Director and was tasked with refocussing the energy and creative drive of the design studio which she did successfully throughout the next 2 years. It was here where Clare met here future business partner and after 2 years freelancing at agencies such as Wieden + Kennedy, Fitch, and Naked Clare has partnered they decided it was time to set up their own design studio, He Said—She Said.
The ethos of ‘He Said—She Said’ reflects not only the way in which Simon and Clare work together but also how they prefer to work with their clients, design for them is not about any one persons whim or ego exercise but a process that is enriched through encouraging healthy discussion and debate. This ultimately helps them produce more effective and informed work that everyone involved can feel proud of.
It became more and more apparent that because everyone is constantly exposed to various aspects of communication and design, that very little actually registers a reaction or creates a lasting impression. So with that in mind He Said—She Said love the idea of designing work that gets people talking and engaging, ideally the consumer would love it but if they hate it then He Said—She Said would respect that too.
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This post is tagged Catalogues, Communications, He Said–She Said, Poster Design
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