The Centre of Contemporary Culture in Barcelona was expanded by the construction of a Theatre. We were asked to produce a typographically led design for the opening campaign. We created sentences based on the entertainment business onomatopoeias.
Typefaces: Benton Modern Two / Futura Bold
The Centre of Contemporary Culture in Barcelona contacted us three years ago in order to design the outdoor cinema season called Gandules; the campaign we designed in 2009 would set the basis for the following years.
This cinema season is based on a different topic every year and for Gandules 2011 the topic was based on ‘Action’ and how crisis generates new approaches and possibilities. Our illustration of a “new dawn” is representative of this idea.
Typefaces: Haas Unica
Every year we design several book covers for long-time client Taurus, a book publisher based in Madrid, Spain. We enjoy working with them because we are given a lot of creative freedom. As a result every book cover has a unique design and visual language that will continue to evolve in future publications.
George Soros: Benton Modern One
Breve Historia de la corrupción: Beton SH
Peor que la Guerra: Plakat & Scout Condensed
Projecta’t is a program, which supports 1,000 entrepreneurs’ projects that have consolidation and growth potential, carried out by Catalonia’s Government. The briefing was quite simple and clear — they wanted an image that summarized their project. We expressed the idea of growth by means of an illustration consisting of a layered composition of squares that stress the idea of growth and expansion.
Typefaces: Helvetica Neue 75 Bold
Some time ago we sent a PDF document with a selection of our illustration work to Monocle’s Art Director thinking that we would not get an answer. But after a few months we were asked to create a few illustrations for the magazine; we could not believe it! For us Monocle is top class in every sense of the word and to be able to work for them was such a great opportunity. The style of the illustrations themselves were created in collaboration with Monocle’s Art team and we continue to develop and refine this style with each issue.
We have had such a great experience working with Monocle so far and we thank them for the exposure the magazine has given us.
This brochure is part of the identity of the Spanish Laus Design Awards which turned 40 in 2010. When we were initially asked to design the campaign, we could not believe it — for us it was a real challenge to design something for designers because all eyes would be on our design. We created an abstract campaign that reflected the passing of time. The “L” that stands for “Laus” was represented in different color paper sheets in the shape of a die.
Typefaces: Benton Modern One
A Few Words from the Editor
Hot off the heels of Mucho’s SI Special, we head back to the vibrant, cosmopolitan city that is Barcelona, featuring the work of Hey, a small studio, with big ideas who are producing crisp, contemporary work that gives a nod to classic Modernist design principles: Asymmetry, geometric shapes, flat colours, considered typography, what’s not to like? :)
Estoy enormemente agradecido a Verònica for providing the high-res imagery, projects texts and for helping me brush up on my Spanish ;)
About the Studio
Hey is a multidisciplinary design studio based in Barcelona, Spain specializing in brand management and editorial design, packaging and interactive design.
They share the profound conviction that good design means combining content, functionality, graphical expression and strategy. As a result, they offer their clients a personal service based on mutual understanding and trust, working to innovate from rationality and directing advice to meet actual needs.
This post is tagged Barcelona, Books, Branding, Brochures, Communications, Hey, Hey Studio, Identity, Illustration, Monocle, Print