Woodhouse — Identity
New Identity, packaging and web for the norwegian wood supplier Woodhouse. Woodhouse has a strong focus on quality and product innovation. A family owned company run by the second generation. Woodhouse represents suppliers from all over europe to buy and sell timber, boards and construction materials.
We wanted to create a unique and down to earth identity that stood out in the B2B market they operate in. Our approach was to visualize a really close connection to they products they work with everyday, using selected wood materials and strong graphic images of base materials in different stages of the process. The logo and diagonal matching pattern creates associations with the wood boards (i.e. flooring, building materials) and holds everything togheter.
Grip — Identity
Grip: kultur is a company that hold cultural and creative workshops to give new spark and provide a mental change to businesses. We were responsible for both the naming of the company and their visual identity. The logo is based on the idea of change %u2014 a movement from one place to another. All printed matter has been spot varnished to simulate a feel of paint (one of their workshops is art) and change of material, it also hints to the word ‘grip’.
Anthon B Nilsen — Annual Report
Annual report for Anthon B Nilsen, an over 100 years old company that operates in the fields of property, education and recycling. What a man carry in his pockets can tell a lot about a person, and Anton B Nilsens largest resource is their employees, the individuals behind the scene. Documenting the company from the inside by showing their emplyees belongings, rather than just their faces, we learn to know the company at a personal level. Print finishing includes black foil blocking and mainly recycled paper stocks. Art direction and design in collaboration with Martine Holmsen and Berit Bakkerud at Plastelina.
Photography by Mathias Fossum
Arena Afrika — Annual Book
The Norwegian Council for Africa has since 1967 spearheaded the Norwegian struggle against apartheid, and worked for democracy and justice in Africa. We were happy to help them by doing the art direction and editorial design for their annual book. The cover illustration is based on this years theme, reflecting the great power nations interests in Africa. Print finishing includes spot varnish and different coloured paper stocks.
Vegard Kleven — Identity
Identity and website for photographer Vegard Kleven. The mark we made is inspired by the thumbnail — the representation of a picture. The mission was to make a versatile, but clear profile, that didn’t speak too loud. We decided to make a flexible system that would allow for implementation on many different surfaces. Therefore a variety of material and techniques was used — like offset, vinyl stickers and rubber stamp — applied on poly mailers, envelopes, super jewel box etc. All material is printed with silver ink.
Westerdals — Brochure
We were commissioned by Dist Creative to create a small sub-identity for the Westerdals School of Communication 2010 admission. We saw no reason to change Westerdals profile font, Helvetica, but we did want to create a clearer separation between the different courses. We did this by utilizing only coloured paper, with black ink. The brochure utilizes nothing less than 8 different paper stocks in three different weights. We wanted to make a clear, grid-based work, that didn%u2019t overshadow the creative tasks that the applicants themselves were submitting. The profile was also used on other ranges of media. Photography by Yann Bougaran.
We’re still staying in Scandinavia today (that’s never a bad thing) moving from Stockholm (See Wednesday) all the way to Oslo and as you’d expect, the quality of the work is topnotch.
HEYDAYS have been up to quite a bit since they were last given the “SI treatment” back in May 2010. Included in this feature is the usual generous selection of recent work including an exclusive that you won’t find on their site, and a couple of older projects have been thrown in for good measure. If that isn’t a good way to end the week, I don’t know what is! ;)
Takk (Thank you) once again to Mathias @ HEYDAYS for all the high-res imagery and info.
This post is tagged Art Direction, Books, HEYDAYS, Identity, Interaction Design, Oslo, Stationery