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Architects EAT Profile
Architects EAT are a creative architecture and interior design practice with a growing reputation across Australia and Asia. This short-run portfolio of recent work reflects the firm’s increased focus on medium to large scale residential developments. A custom set of keyline numerals were developed to reflect the individual nature of the eight projects.
Design: Dominic Hofstede
Dimensions: 315mm x 240mm
Printing: HP Indigo digital & silkscreen
Typography: Bureau Grotesque & Pica 10 Pitch
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Les Mason / Epicurean Magazine 1966–1979
Les Mason is widely regarded as Australian graphic design’s most significant figure. This 116 page catalogue was published to accompany an exhibition of his work as art director of Epicurean, a seminal Australian food and wine magazine. All 77 covers designed by Mason are featured, as well as internal spreads, studio images and an essay by Dominic Hofstede.
Design: Dominic Hofstede
Dimensions: 240mm x 170mm
Printing: Offset litho
Typography: Lyon Text and Helvetica Textbook
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James Braund Photography
Hofstede Design has collaborated with James Braund for a number of years on a range of corporate and non-profit work. The opportunity to redesign his identity arose out of his desire for a more contemporary look aimed at designers and art directors. A neutral colour palette and clean typography are the cornerstones of a subtle, elegant identity where James’ work is the main focus.
Design: Hofstede Design
Typography: Akkurat
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The Australian Youth Orchestra
The Australian Youth Orchestra (AYO) is one of the world’s most prestigious and innovative training organisations for young pre-professional musicians. This booklet plays a key role in the AYO’s annual recruitment drive, and communicates its youthful and exuberant spirit. Hofstede Design’s scope for the project extended beyond design to art direction, styling and prop making.
Design: Hofstede Design
Dimensions: 315mm x 200mm
Printing: Offset litho
Typography: Lyon Text and National
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The Type Tablet
Inspired by the ubiquitous plastic drawing templates which were once commonplace in design studios, the Type Tablet was developed as an exclusive gift for current and prospective clients. Jan Tschichold’s quote ‘perfect typography is certainly the most elusive of all arts’ informed an admittedly subjective choice of ‘perfect’ glyphs.
Design: Hofstede Design
Dimensions: 210mm x 148mm
Embellishment: Laser etching
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Talking & Teaching Type
This double-sided poster promoted Tobias Frere-Jones’ visit to Melbourne for a conference and typographic masterclass. A staged photograph displays contextual examples of his typefaces in various printed material. The type designer is represented in a featureless portrait, a reference to the anonymity associated with his profession.
Design: Hofstede Design
Dimensions: 594mm x 420 mm
Printing: Offset litho
Typography: Mercury Text & Mercury Display
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Response
Initiated by the Australian Graphic Design Association, Response is a bi-annual journal exploring contemporary Antipodean graphic design. The launch issue is centred on the theme of ‘What’s Next?’ and features content from creatives including Garry Emery, John Warwicker, Fabio Ongarato Design, Spike Hibberd and New Zealand’s Alt Group.
Design: Dominic Hofstede with Paul Marcus Fuog (Coöp)
Dimensions: 315mm x 275mm
Printing: Offset litho
Typography: Neuzeit Grotesk and Monotype Plantin
In an effort to feature more great work from the lovely folks of Australia, it’s always good to start things off strong, which is why today’s feature is dedicated to the work of Victoria’s Hofstede Design a studio whom I have appreciated for quite some time now (you can find their well-written bio below). Big thank you once again to Dominic for providing all the images in high-res. :)
Next week on SI, more Australian talent and something else exciting is in the works – it is September after all… ;)
Established in 1996, Hofstede Design specialises in identity, publication and environmental graphic design. Their experience traverses the shift from analogue to digital, from the drawing board to the keyboard, and they appreciate that real originality exists in the hand and the head, and not the hard disk.
Whether the outcome is a publication, a business card or a directional sign, Hofstede Design’s approach is always consistent; rational, tailored and intelligent. In simple terms, they look to find the most efficient, engaging and appropriate method of connecting a message with a defined audience.
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This post is tagged Art Direction, Business Cards, Hofstede Design, laser-etching, Posters, Print, Publication
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