Bauhaus Dessau Foundation — Corporate Identity
When we began working on the new identity of the Bauhaus Dessau Foundation we decided to search for a solution that would relate more to the original ideas of Germany’s most influential Modernist school instead of relying on the visual clichés connected to Bauhaus – it seems almost impossible to use circle, square and triangle nowadays without it coming across as ironic or historicist. Apart from stationery, brochures, posters, tickets, website etc. the new identity also included the redesign of the signage of Gropius’ famous Bauhaus building. This factor making it even more important that a clear distinction could be made by visitors what was apart of the original structure and what new additions we had made.
We thought a generic design would work best in order to make this distinction. The new identity was created by using strict typography, a minimalist layout, standardised formats and no colour. Being the most generic and incidental typeface, Courier was selected as the new corporate font. To guarantee a unique identity we changed the capital “A” of Courier according to Herbert Bayer’s well-known logo on the front of the Bauhaus Dessau building. Additionally, the new Bauhaus Dessau logotype is always set vertically. The entire typographic system consists exclusively of common system fonts, an approach connected to the original Bauhaus ideology that demanded functionality and designs based on the potential of mass-production.
Typefaces Used: Dessauer Courier & Arial Black
Nike Branding System/span>
Nike USA commissioned us to develop a system that easily allows them to design printed matters in a very short time, to communicate the special moment of a day. There are different kind of solutions possible. Pure typography vs. a strong image from the game – or all together as one poster. C l e v e l a n d – C o l o u r s vs. Lakers-Colours. Let the game begin.
Typeface Used: Magnificent Momentum (Custom)
Calle Underground Branding
We were commissioned to work on the branding for Calle Underground. We developed a visual system for printed matter – like flyers, posters, catalogs – as well as moving image, events and apparel.
Calle Underground is a sub-brand of Calle. The identity is an interaction between two layers. The spontaneous use of the Calle typeface on the format, as well as the interaction of the doodles, create a flexible system that can steadily expand. Both levels communicate rhythm and movement, improvisation and action – like in street soccer.
Typeface Used: Super Grotesk
Nike: Witness Campaign
Nike USA commissioned us to design the key visuals for the WITNESS campaign. LeBron James is playing in different cities and is wearing a special shoe. Therefore we came up with these nice letterpress images.
Typeface Used: Custom
Nike: The World Is Watching
Oliver wanted to provide notecards for the fashion press at his Spring/Summer menswear show at the finale of London Fashion Week 2012. The solution uses a single sheet of folded paper to hold four A6 cards.
Typeface Used: Custom
HORT began its inhabitance back in 1994, under the previous stage name of EIKES GRAFISCHER HORT, named after Eike König the original founder. HORT is a direct translation of the studio’s mission — a creative playground — a place where ‘work and play’ can be said in the same sentence. Once a household name in the music industry HORT is now, a multi-disciplinary creative hub. Not just a studio space, but an institution devoted to making ideas come to life. A place to learn, a place to grow, and a place that is still growing. Not a client execution tool, HORT has been known to draw inspiration from things other than design.
Having admired HORT’S approach to design for quite some time now, it only recently dawned on me that HORT have never actually been featured on SI! So today I can finally atone for this “crime” and feature a nice selection of their newer projects with more to come in the near future (at this time of writing, HORT were having some trouble accessing higher-re versions of other projects).
Big thank you once again to Eike and Elizabeth for making this feature possible and I hope you, dear SI reader, enjoyed this feature :)
This post is tagged Branding, Communications, Hort, Identity, Nike, Posters, Print, Stationery