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House of Propellers
We designed the identity for this Clerkenwell gallery space which showcases the work of designers, illustrators and photographers.
The traditional element suggested by the gallery’s name is visually communicated using lettering redolent of old shopfronts. This is produced in gold foil on cards, and gold lettering on the gallery window.
Typeface: Elementa [note logotype is not a working typeface]
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LSE Housing and the City
This publication contains research created by students over a period of one term. Hyperkit was invited to host a series of workshops with students to help them with the visual presentation of their research and we were then commissioned to design a book to publicise their findings and ideas.
Students worked together in groups of six, each focusing on a different aspect of housing within the London Borough of Southwark. The reader navigates the publication by black tabs which correlate with the contents page. The final publication is 164 pages, 200 x 270mm, and has a greyboard cover which has been foil-blocked.
Typefaces: Akkurat and Stymie
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Joe and Co.
Hyperkit looked to deconstruct the traditional barbershop situation and rebuild it for a contemporary audience with all its recognisable parts present.
Initial inspiration for Joe and Co came from looking at how objects are organised within the traditional barbershop, as well as workshops, sheds and garages. This led to us developing a collaged aesthetic when designing the space and the furniture within, combining materials and textures in a very straightforward and functional fashion.
The main materials used for bespoke furniture at the shop are solid English oak, oak-veneered plywood and powder-coated steel. We used oak as it is a warm, natural material that can be traditionally crafted. The coloured steel items were chosen to contrast with the wood. Throughout the construction it was important to us that you would see how the furniture was made; this is mostly evident in the very visible joinery of the oak display frames and the inlaid metal shelves and troughs.
The graphic and geometric nature of the Joe and Co logo and printed material was conceived as a contemporary substitute to the traditional barbershop patterns such as the stripy red and white pole and the black and white checked lino floors.
Typeface: Akkurat [logotype is not a working typeface]
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Faye Toogood
We created the identity, print material and website for this interiors stylist. A bespoke pattern was created at A2 size that forms the back of the mailer. This same artwork was used to print the back of the stationery, resulting in 4 different letterheads and 48 different business cards.
As she works a lot with fabric, we wanted Faye’s stationery to reflect fabric swatches – when each small sample is a different part of a repeated pattern. This pattern endlessly repeats allowing Faye to use sheets of the paper to create her own wallpaper or hoarding whilst dressing a window for example.
We designed a website that Faye can update herself using a content management tool.
Typeface: Nobel Extra Light
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5th Studio
We designed the identity, website and stationery for this architecture practice based in Cambridge and London. Strong simple typography and a bold colour is employed across cards, letters and labels.
On the website – which is updated by staff inhouse using a content management tool – projects are navigated according to their scale.
Typefaces: Akkurat and Monospace 821
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Cupboard Love
We designed an identity, swing tags and website for this shop that sells clothes, toys and gifts for children. Illustration by Hennie Haworth.
Typefaces: Stymie [logotype is not a working typeface]
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V&A Friday Late
Hyperkit designed temporary signage for a Friday Late event curated by students from the the Royal College of Art’s Design Products course.
Corrugated cardboard signs with vinyl typography were attached to galvanised trestles using zip ties.
Typefaces: Balloon, Times Modern, Gill Sans Shadowed, Colonel, Pioneer
Established in 2001 by Kate Sclater and Tim Balaam, Hyperkit is a graphic design studio based in London. They produce good-natured, functional design, often bringing together a love of material, process and functionality. They like to create visual stories that help their clients connect with an audience or community and generate ideas by responding strategically and intuitively to any given situation. The studio members’ personal interests, fascinations and self-initiated projects inform their commissioned work, creating unique and effective solutions that reflect the sensibilities of their clients.
Projects are often multi-faceted in nature. To date the studio has produced graphic design for both print and websites (often building these in-house), as well as exhibitions, furniture and interiors. “We enjoy working with people that are as passionate about what they do as we are.”
Big thank you once again to Kate @ Hyperkit for making this feature possible.
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This post is tagged Books, Communications, Hyperkit, Identity, Interaction Design, Retail, Signage, Stationery
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