Swisscom Guidelines (Livery and Signage)
Design James Branch with Moving Brands

“Swisscom is the telecom market leader and one of the most trusted brands in Switzerland. The Swisscom re-brand was part of a process that has seen the company bring their various sub-brands under one Swisscom brand.
The project was won following a competitive pitch in March 2007 and the first stage of guidelines was launched the following year in March 2008. It hasn’t stopped there though, we have developed an excellent working relationship with Swisscom and regularly work with them to execute new brand elements that compliment and push the brand identity forward.’”

Having already highlighted the work of Moving Brands once this week, I thought I’d go for a double-whammy by featuring James Branch, a communication designer who worked with Moving Brands on their ambitious rebrand for Swisscom amongst other things.