Barneys New York Co-op Identity & Collateral
Design Li, Inc.

“Logo, brand identity and collateral, 2002–2006. Art direction and design of relaunched brand’s identity including logo, packaging and mailers.”

Amazing to think that it’s been over a year since I last featured Li, Inc. but alas, nothing has changed on their website. They may have got rid of the “dripping” rollover state on the typographic menu and there might be some interesting bits and pieces on their blog. But, there isn’t any new work in their portfolio which is a shame really – North you finally have some competition… ;)

With that said, I thought I’d take the time to feature a project that I definitely missed the last time I checked their website. I’ve also taken into account that SI receives thousands of unique visitors every week, so it wouldn’t hurt to share with them a studio they’ve probably never even heard of before, right? ;)