Identity for Maeven (pronounced may-ven), a Brooklyn-based online shop with a collection of vintage and preowned designer clothing. The pattern, used in packaging materials ranging from tissue paper to stickers and mailing bags, uses the two thicknesses of the logo to form a texture reminiscent of pixels, referring to the vintage shop being only online. The colors are a modern interpretation of the vintage red and blue striped envelopes.
Typefaces Used: Modern 20, Modern No. 20 Italic
Brand book design for luxury hair accessory designer Jennifer Behr. The logo was bronze foiled onto the thick cardboard covers.
Typefaces Used: Trade Gothic Bold Condensed 20, Arnhem Blond
Layout redesign for Finnish monthly fashion magazine Trendi. Together with Leena Vainio. Subscriber covers were stripped of the commercial big titles, and replaced with hand lettered versions.
Typeface Used: Austin with hand lettering by Lotta Nieminen
Paper Doll beauty editorial
Paper headpieces: Lotta Nieminen and Aino Ahtiainen
Photography: Marko Rantanen
Design and layout for the 4/08 issue of Arttu, the University of Art and Design Helsinki’s quarterly magazine. Open sources and shared information were the leading themes of the issue, and were also used as an approach from a design perspective, showcasing the table of contents first thing on the cover. In collaboration with Mikko Luotonen.
Typefaces Used: Knockout, Monaco, Sentinel
Identity and web layout for Feyt (www.feyt.com), a website that customizes and curates your shopping experience with the help of online surveys and stylists.
Typefaces Used: Gotham, Caslon 540
Anna Mun Olla
Exhibition identity for the Annantalo Culture Center in Helsinki. Anna mun olla (Let Me Be) showcased art about and by disabled people. The visual concept of the exhibition was based on filling in the sentence “Let me be …”. This was applied to a series of four posters, opening invitations, entrance stickers and programme. In collaboration with Mikko Luotonen.
Typefaces Used: Modified Knockout, Plantin, Futura
Visual identity for fashion designer KI Kinnunen. The golden rectangle used on the business card and hang tags symbolizes a protective shield, one of the important inspirations to the first collection.
Typeface Used: Modified Trade Gothic Bold Condensed No. 20
KI Kinnunen — Faraday Suit
Book design for fashion designer KI Kinnunen’s written master’s thesis. Like its content, the layout for Faraday Suit – Vestural Retreats for Electrospheres was influenced by science and designed in line with the identity created for the fashion brand.
Typefaces Used: Knockout, Gotham Book, Austin Roman, Mercury Text
Marks & Spencer
Label illustrations for Barossa, major British retailer Marks & Spencer’s range of Australian wines.
Cover illustration for the International Herald Tribune’s Global Agenda 2011 issue.
Illustrations for the annual report of Suez Environnement, a French utility company which operates in the water treatment and waste management sectors.
Editorial illustration for Casamica, the design supplement to Italian newspaper Corriere della Sera. The letters in Verso Est (Towards East) were illustrated for the opening spread, featuring elements from all the cultures presented in the issue dedicated to Eastern design.
Ladies and gentlemen, may I introduce to you the multi-talented graphic designer, illustrator and art director Lotta Nieminen. Based in New York but originally from Helsinki, Finland, Lotta has worked for fashion magazine Trendi, Pentagram Design and RoAndCo Studio in addition to being a recipient of numerous awards and accolades (rightly so may I add!)
Whilst this feature has been long overdue, the timing couldn’t be better — Lotta’s beautiful new site went live this week and I encourage you to have a look as there are many gems on there that didn’t find their way into today’s feature. Thank you once again to Lotta for making this feature possible and for being a long time reader — much appreciated :) To SI’s loyal readers: Take the time to enjoy what you see here today because it may be a while before we do another big feature of Lotta’s work… :)
This post is tagged Books, Business Cards, Communications, Editorial, Identity, Illustration, Lotta Nieminen, Packaging