Six — Recent Projects

Apr 13th, 2012
24 Comments

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects


Uniform Wares: Series Mailers / Stationery / Gift Vouchers

Uniform Wares design and produce timepieces based around a philosophy that is firmly rooted in classic British design and contemporary styling. Their wristwatches are intended for everyday use by individuals with an eye for meticulous detailing and a passion for diligent, modern design.

Six worked closely with Uniform Wares to create a series of promotional mailers to be distributed at the Capsule Men’s show in New York (and later through their stockists), along with a redesign of their existing stationery suite. Templates for letterheads, invoices and delivery notes were designed to be integrated within the back end system of their forthcoming website. Six were also asked to produce a range of watch box inserts, gift vouchers and supporting gift wrap materials.

All of the printed collateral has been designed to reflect the simplicity of the companies pared-down aesthetic. Highlighted by the subtle use of the identity, applied in a grey, gun metal foil across a sophisticated dark grey colour palette and applied using an off-white foil on the letterhead.

The mailer itself is printed on a premium, smooth, coated stock to contrast the dark grey, uncoated belly band which is capable of holding a single series mailer. A further belly band with a spine was created with the capacity to hold all the series mailers. The ability to hand out the series mailers individually or as a collection was an important factor within the design. The promotional literature needed to be flexible and react to the way individual stockists buy into certain ranges which suit their products and audience.

Once the belly band has been removed, each mailer is bookended with the line artwork for the front and the back of the relevant watch. The mailer then opens like a book revealing a short history behind the company, the inspiration behind the series and information about the straps and watch finishes. Finally it opens out to A2 revealing lifestyle and closeup imagery of the range alongside the technical specifications for the series. Once opened out it can be used as a print which can be pinned to the wall. Each series mailer incorporates the range colour and a metallic silver is used as a subtle reference to production materials and engineered surface finishes found within the product.

Typefaces Used: FG Uniform-Medium198 (Uniform Wares Logotype), FG Uniform-SmallCaps198, FG Uniform-Text

www.uniformwares.com

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects


Kirschner
Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral.

The final logo and overall direction was designed to convey a contemporary brand that recognised and celebrated the pedigree at the root of the sport. The modern styling with vintage nuances give the brand its own unique identity within an increasingly competitive market.

Paul Calver was appointed as lifestyle photographer and videographer, completing the visual direction for the Kirschner brand.

Typefaces Used: Champion, Modern 216

kirschnerbrasil.cc
calverphoto.com

A Few Words from the Editor

In the tradition of ‘Less is More’ (asserted by the legend that is Mies van der Rohe) today’s Friday Special features 1 recent and 1 brand new project from UK based creative consultancy Six, the design director’s of which just so happen to be (in no particular order) the talented Mr Darren Firth and the talented Mr Iain Follett ;)

Big thank you once again to Darren and Iain for making this feature possible and let’s not forget the Uniform Wares Exclusive! I hope you (dear SI reader) enjoyed this feature and I bade you a great weekend. PS. Thank you for all the kind words on Twitter, much appreciated as always :)

ADDITIONAL LINK WORTH CHECKING OUT

Six — Recent Projects Special
www.madebysix.com


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24 Comments

  1. Ben

    I’ve never commented before but uniform wares has made me giddy like a little schoolgirl. Stunning!

  2. Deef

    Truly stunning work! Simple designs — yet visually appealing and very well executed.

  3. Very nice work, the Kirschner identity in particular. Love this studio.

  4. Absolutely stunning.

  5. Tuomo

    Very nicely executed but also extremely boring. If there’s such a thing as ‘politically correct design’, this must be it.

  6. I always wondered who did the UniformWares identity, a beautiful exercise in reduction, quite refreshing to see all the different applications, and such a skilled attention to detail… affordable luxury! I’d love it even more had my UniformWares watch stopped working the other day (having only had it 7 months, Grrrrr!)

    Six always produce such a high calibre work, inspirational stuff (coming soon to a graphic design mood board near you!) :D

    My cap is suitable doffed!

  7. Amazing stuff as ever. Love the Kirschner ident – so tangible I could touch it.

  8. I’ve been wanting to purchase a Uniform Wares watch for some time…now I think I’ve been convinced to do so. Great work Six!

  9. Liam

    As always, a fantastic SI feature. The work on display today is particularly good, ticks all the boxes for me! Congratulations to all involved.

  10. Duni

    Amazing work! Congrats on the beautiful and clean designs, specially the Kirschner I.D.

  11. Hey, lovely work!
    Don’t listen to any negative comments – they’re just playahaters ; )

    Is the FG Uniform font bespoke? Or is it available commercially?

    Also, who was the photographer on the uniform job? Love the depth you’ve achieved in the product shots – don’t know if it’s the lighting or what but those shots really pop a lot more than other product product photographry I’ve seen.

    Very nicely done. As usual.

  12. gorgeous, considered, refined & reductive work..
    well done lads!

  13. Absolutely love the Uniform watches work. It it executed extremely well, very slick and simplistic. Great design work!

  14. Matt

    Stunning work! Had my eye on this stuff for a while now. Great to see it up here.

  15. Great to see the guys at Six getting the recognition they deserve. Lovely work.

  16. I have a Uniform Wares watche and I understand better now why I love this brand … Excellent branding.

  17. Stunning selection. Respect due. Lx

  18. petitorenji

    “Very nicely executed but also extremely boring” – Tuomo
    Yep, that pretty much sums up the whole project. Have another name in its place and it’ll still work. But I guess that goes for 90% of the things on this website. When everything is too pure, everything is undistinguished and exchangeable. I guess that’s also a good thing. Like MUJI, it markets brandlessness.

  19. Mark

    Can’t fault Six’s attention to detail and quality but it has to be said, they produce truly emotionless work.

  20. Thanks everyone for all the kind words, much appreciated.

    Luke, FG Uniform is a bespoke font and isn’t commercially available I’m afraid.

    The close-up shots were taken by the talented Darryl Stoodley

    http://www.darrylstoodley.com

    Iain – Six

  21. Crea

    Excellent work – it is so beautifull!

  22. Dominic

    @Luke I’d be very surprised if the font used isn’t actually Haas Unica, which hasn’t been available for years due to a dispute between Linotype and Scangraphic.

    http://www.inference.phy.cam.ac.uk/pjs67/FromHelveticaToHaasUnica.pdf

  23. Todd

    Uniform branding:

    I think Michael Hernan — who designed the Uniform typeface and logotype — deserves a mention, no?

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