Yauatcha Identity & Packaging
Design MadeThought
“Yauatcha, a high-end Chinese tea house and dim sum restaurant, is the concept of celebrated restauranteur, Alan Yau. In order to set the brand on a new direction, Yau identified the opportunity for a range of tea related products, providing a more retail-biased offering alongside the main restaurant activity.
After our initial task of creating a new logotype and core identity elements, MadeThought were charged with the creation of a bespoke packaging approach for a diverse array of products ranging from exquisite patisserie and rare teas, through to ceramic tea sets and scented candles.
Delicate patterning became a uniting aspect of this solution and also served to underline the oriental nature of the brand. Sourcing the very best packaging manufacturers and paying extraordinary attention to detail has resulted in products that offer the customer an additional level of discovery and an exciting and indulgent experience.”
Don’t get too excited – there is no big update from the Rolls Royce of design consultancies: MadeThought. There is just this single piece of packaging for Yauatcha which I must have missed from their most recent update. Knowing me though, I always look for an opportunity to milk their site of anything remotely new ;) .
Have a good weekend people.
This post is tagged Identity, MadeThought, Packaging
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