Beauty in the Making Exhibition
The Beauty in the Making exhibition takes visitors through the history of paper and the process of its making through a series of public talks, workshops and exhibitions. The exhibition aimed to tap into designers increased interest in traditional techniques and highlight the authentic heritage of this brand.
Interested in using ‘what we have’ and celebrating the product, we created bold installations using stacks of multi-coloured paper which acted as signage and information points throughout the space. Introductory copy and gallery plans were then stencilled using GFSmith’s CAD cutting machine in Hull (on down-time from making box prototypes). Exhibits were placed onto coloured sheets with a single turned up corner to reveal the caption.
Keen to promote the new selection of colours introduced into Colorplan, our aim was to create a piece that highlighted the beautiful juxtaposition of colours within the range. Referencing Johannes Itten’s ‘Seven Methods of Contrast in Colour’, the piece is made up of three interactive ‘play’ books which encourage exploration and discovery.
The brief for this piece was to create a functional notebook to showcase all 50 Colorplan papers. We were interested in taking conventional tab cutting traditionally found in large reference books and using them to reveal all 50 colours along the fore edge of the book, providing an endless number of colour combinations.
Strathmore is a high grade and bulky paper ideally suited to process intensive techniques such as embossing, foiling and engraving. Our aim was to showcase these techniques in a contemporary way, giving them more relevance to GFSmith’s audience. Using ‘paper’ as the theme, we created a number of illustrations including a screwed up piece of paper (embossed), hole punches (engraving) and folded graph paper (thermography). The individual sheets are then held together, without glue, using a concertina locking sheet containing all the product and technical specifications.
Oliver wanted to provide notecards for the fashion press at his Spring/Summer menswear show at the finale of London Fashion Week 2012. The solution uses a single sheet of folded paper to hold four A6 cards.
Takeo Papers by GFSmith
When a product is intrinsically beautiful, its important to allow the product to speak and not apply excessive layers of graphics or design trickery. The Takeo Papers promotion showcases ten unique Japanese papers with a glue-less binding technique that allows sheets to be quarter folded and interleaved together. An outer ‘locking’ sheet containing all the technical information secures the sheets together.
A Few Words from the Editor
It’s finally here folks — a brand new feature on SI featuring none other than MadeThought. This beautifully understated selection of work marks the beginning of MadeThought’s relationship with GF Smith which is all about bringing things back to basics and building things out as the brand moves forward. An added bonus is that this feature also contains 3 short films which do a great job of expressing/capturing each paper format through the screen, although I encourage you to actually feel these pieces in person for the full experience ;) Big thank you once again to Ben and Alistair @ MadeThought for making this feature possible and I hope you (dear reader) enjoyed what you saw here today :)
IF YOU HAVEN’T SEEN THIS ALREADY…
This post is tagged Branding, Communications, Exhibition, GF Smith, MadeThought, Print