MadeThought × GF Smith — SI Special

May 25th, 2012
30 Comments

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special


Beauty in the Making Exhibition

The Beauty in the Making exhibition takes visitors through the history of paper and the process of its making through a series of public talks, workshops and exhibitions. The exhibition aimed to tap into designers increased interest in traditional techniques and highlight the authentic heritage of this brand.

Interested in using ‘what we have’ and celebrating the product, we created bold installations using stacks of multi-coloured paper which acted as signage and information points throughout the space. Introductory copy and gallery plans were then stencilled using GFSmith’s CAD cutting machine in Hull (on down-time from making box prototypes). Exhibits were placed onto coloured sheets with a single turned up corner to reveal the caption.

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special


Colorplan Playbook

Keen to promote the new selection of colours introduced into Colorplan, our aim was to create a piece that highlighted the beautiful juxtaposition of colours within the range. Referencing Johannes Itten’s ‘Seven Methods of Contrast in Colour’, the piece is made up of three interactive ‘play’ books which encourage exploration and discovery.

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special


Colorplan Notebook

The brief for this piece was to create a functional notebook to showcase all 50 Colorplan papers. We were interested in taking conventional tab cutting traditionally found in large reference books and using them to reveal all 50 colours along the fore edge of the book, providing an endless number of colour combinations.

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special

MadeThought × GF Smith — SI Special


Strathmore

Strathmore is a high grade and bulky paper ideally suited to process intensive techniques such as embossing, foiling and engraving. Our aim was to showcase these techniques in a contemporary way, giving them more relevance to GFSmith’s audience. Using ‘paper’ as the theme, we created a number of illustrations including a screwed up piece of paper (embossed), hole punches (engraving) and folded graph paper (thermography). The individual sheets are then held together, without glue, using a concertina locking sheet containing all the product and technical specifications.


Oliver Spencer

Oliver wanted to provide notecards for the fashion press at his Spring/Summer menswear show at the finale of London Fashion Week 2012. The solution uses a single sheet of folded paper to hold four A6 cards.


Takeo Papers by GFSmith

When a product is intrinsically beautiful, its important to allow the product to speak and not apply excessive layers of graphics or design trickery. The Takeo Papers promotion showcases ten unique Japanese papers with a glue-less binding technique that allows sheets to be quarter folded and interleaved together. An outer ‘locking’ sheet containing all the technical information secures the sheets together.

A Few Words from the Editor

It’s finally here folks — a brand new feature on SI featuring none other than MadeThought. This beautifully understated selection of work marks the beginning of MadeThought’s relationship with GF Smith which is all about bringing things back to basics and building things out as the brand moves forward. An added bonus is that this feature also contains 3 short films which do a great job of expressing/capturing each paper format through the screen, although I encourage you to actually feel these pieces in person for the full experience ;) Big thank you once again to Ben and Alistair @ MadeThought for making this feature possible and I hope you (dear reader) enjoyed what you saw here today :)

IF YOU HAVEN’T SEEN THIS ALREADY…

MadeThought: Ten Years Yesterday — SI Special


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30 Comments

  1. lovely, lovely color mix, color work. And the proposed typography, very avant. Amazing job.

  2. ABSOLUTELY FANTASTIC!
    GREAT WORK!

    HATS OFF!

  3. Wow! Killer production as always.
    Any news on the new MT website?

  4. David

    @Brunswicker

    All I can say to you is: there is a site which currently needs to be populated ;) All shall be revealed very soon (I think!)

  5. Paul

    Yes, I can confirm that our new MadeThought website will be online very shortly indeed. Sorry for the wait! Paul (MT)

  6. Fantastic signage

  7. Thumbs up! Great great stuff.

  8. @PushingGiants

    O_O

    This deserves a slow clap. Hats off to you!

  9. Wow GF Smith really know how to turn designers on!

  10. Luigi Carnovale

    Take a bow MT. Nice to see that our design for Fedrigoni UK back in 2009 has been a point of reference for your GFSmith’s play book. I wonder where that ‘clever’ paper die-cutting idea came from? See more…
    http://www.flickr.com/photos/designlsc/6127775169/in/photostream/

  11. Fantastic work. One of the top posts on September Industry in some time.

  12. Briliant to see it all again……very proud to have been involved……great to see the photography of our New Promortions.
    Excellent

  13. @David
    So true. In the meantime, thanks for keeping us updated with great features like this : )

    @Paul
    Can’t wait to see what you have been up to in the last couple of years. I am sure it will be worth the wait : )

    @Luigi Carnovale
    Apart from the fact that you use paper, ink & die-cutting, I don’t really see any similarities.

  14. paul regan

    I loved this show and the people I was surrounded by, so wonderful to experience the processes that go into making such wonderful papers.
    So good I went 3 times.
    Paul

  15. Thank you all for your support and interest in these GFSmith projects.

    — Luigi, 

    We have read your post with interest and viewed you link to your Flickr site. Thank you for making us aware of the work you have done for Fedrigoni. It’s not a piece of marketing materials we had seen in the marketplace. 

    I’m sure you’ll be aware die cutting and fall short pages is not a new concept. In fact we have examples of this technique in the GFSmith archives dating back pre WW1. Many of which will have been on display in our touring archives. It’s not a process we’d seek ownership of. 

    We can only imagine you have only seen this piece online as we have only just launched the project. We will happily send you the whole Play project so you can see the qualities of our fine papers in a multi-level (3 parts) format which references Johannes Itten’s – Seven Methods of Contrast in Colour – as it’s creative reference. The format also uses an innovate technique of using no consistent edges to butt up against in the production process. 

    We appreciate your congratulations as we are extremely proud of our ongoing collaboration with MadeThought. 

    Please let any of the GFSmith team know if you would like to see any more of our promotions or use our sample and dummy service. 

    Thanks again to everyone who has shown an interest in our papers and collaboration with MadeThought.

    — GFSmith

  16. Michael

    @ Luigi

    The history of graphic design is a great resource for today’s graphic designers – originality is a myth that dies hard. Its how you use and build on those resources that produces great design.

  17. Tom Hawes

    Absolutely fantastic.

  18. That is so cool…
    Bravo !

  19. I love the use of different papers and in different formats. Very interesting.

  20. Olivia Wood

    Absolutely amazing paper folding techniques!
    inspired….

  21. The exhibition was excellent… the pallet’s of colorplan, die-cutting the levels of paper engineering was stunning and playful and nice to see Eric Gill’s drawings! but I absolutely love MadeThought’s approach to the new swatches… paired down, simplicity, although SEA did a remarkable job of creating a very strong (very collectable) identity that I’m sure resonates with with probably every graphic designer who has come to specify paper, I find it refreshing that MT have turned down the volume on SEA’s bold use of typography and instead through the use of some very clever, considered engineering given the paper centre stage. Like GF Smith I look forward to the ongoing collaboration between them both too!

    A job well done!

  22. Went to this show. It was great! Not pictured is the paper mache head of Eric Gill. Fantastic!

  23. Beautiful work! The CAD cuts look great!

  24. Jane Moore

    Very interesting that you mention SEA, as surely credit where credit is due – they are in fact the ones who created the GFSmith Brand. I have loved their swatches for years, and their latest IS ABSOLUTELY STUNNING – as always!!!!!!!

  25. I can not say anything, wonderful work, congratulations

  26. So awesome. It’s nice to see the paper as the hero and not the printing.

  27. I was lucky enough to see MadeThought present at Agideas earlier this year. Not only is the work and process amazing but they seemed like genuinely cool people you’d have a beer with!

  28. Alfredo

    Outstanding work!

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