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OFFICE OPENING PARTY INVITATION
Size: A5
Printing: Full Color + Foil Blocked Front
Typeface: Akzidenz Grotesk
Client: Frame Publishers
Year: 2009
Design: Edwin Van Gelder
Invitation for an opening party for the new office of Frame Publishers
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FRANCISCO VAN BENTHUM IDENTITY
Size: A4 / Business Card / Envelops / Website
Printing: Foil Blocked / Black
Typefaces: Akzidenz Grotesk
Client: Francisco van Benthum
Year: 2008
Francisco van Benthem is a Dutch Fashion Designer. Francisco van Benthum uses traditional men’s tailoring and inspiration from
different male archetypes. He then plays with proportion, silhouette, and fabrics. The rosettes are a metaphor for these different archetypes.
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SHAPE MAGAZINE
Size: 200 X 265 Mm + Bookshop Window
Printing: Full Color Printed/ Foil Blocked + Gold Pms
Typefaces: Akzidenz Grotesk / Garamond Pro / History
Client: Arnhem Fashion Biennale
Year: 2009
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JAN SCHOON IDENTITY
Size: A4/ Business Card
Printing: Pms Black + Perforated
Typefaces: Akzidenz Grotesk / Bauer Bodoni / Futura Black / American Typewriter
Client: Jan Schoon PR
Year: 2010
Jan Schoon is an independent communication and pr agent, working in the field of fashion and design. His clients range from more established fashion labels to young designers and cultural projects.
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BEHIND BARS
Size: A4 / Business Card / Envelops / Website
Printing: Foil Blocked / Full color
Typefaces: Minion
Client: Frame Publishers
Year: 2007
Behind Bars is a book about interior design in bars and clubs.
The book shows 40 innovative interiors that use high-tech solutions to push the limits of style, theme and materials.
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HOPE AW 08/09
Size: 170 X 240 mm
Printing: 2 color PMS printing/ Foil Blocked Cover
Typefaces: Akzidenz Grotesk
Photography: Barrie Hullegie
Client: Francisco van Benthum
Year: 2008
Brochure for the AW08/09 collection of fashion designer Francisco van Benthum. Everything within the brochure is connected via the horizon, as a metaphor for the collection’s name ‘Hope’.
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DUTCH MOUNTAINS MAGAZINE
Size: 200 X 265 mm
Printing: Full Color Printed
Typefaces: Fedra Serif Display / Irma
Client: Sica
Year: 2009
Dutch Mountains Magazine Is The First Publication Of Sica; Dutch Centre For International Cultural Activities. The Magazine Enables Prominent Artists To Reflect On Manifestations Of Dutch Culture Throughout The World.
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MARK MAGAZINE
Size: 230 X 297 Mm
Printing: Full Color Printed/ Foil Blocked Cover
Typefaces: Akzidenz Grotesk / Times Ten / Neutra
Client: Frame Publishers
Year: 2008 – 2010
Mark Magazine Is A Bimonthly Magazine, Focusing On Architecture And Exploration Of Its Boundaries
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LES CANAUX DE LA MODE
Size: A5
Printing: Full Color Printed + PMS gold
Typefaces: Bauer Bodoni
Client: Orang Frog
Year: 2008
Les Canaux de la Mode is a collaboration between Dutch fashion designers and French craftsmen. Their two week exhibition kicked of with vernissages in both Amsterdam and Paris.
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STILLS Book + Poster
Size: 200 X 265 Mm + Bookshop Window
Printing: Silver + Black PMS
Typefaces: Apercu
Client: Wiel Arets Architects
Year: 2010
Stills exhibition shows the development of the oeuvre of Wiel Arets, shows the projects, expands upon the theoretical background and offers insight into the sources of inspiration and fascination of Wiel Arets himself. From his very early beginnings to his striking and unique personal vision on the future of urban development.
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PRESS DAYS INVITATIONS
Size: A5
Printing: Foil Blocked
Typefaces: Franklin Gothic
Client: Cream PR
Year: 2008
Cream PR is a full service PR agency that focusses on communication within the fashion press. The invitations for the press days AW08 are foil blocked in three different colors on cardboard. The contrast between the cardboard and the foil represent the multifaceted scope of the agency’s clients.
It’s been one hell of busy week for your Editor in Chief (one of the contributing reasons as to why you’re Wednesday dose of goodness never came) but I’m finally back in the driver’s seat with something visually stunning for you to wrap your eyes around – a generous selection of work from the ever talented Mainstudio AKA Edwin van Gelder, which, for the first time online, is available to view in high-resolution (courtesy of Mr. Gelder himself – Thank you sir). Enjoy and I’ll see you back here at the regular time and place next week ;)
Founded by Edwin van Gelder in 2005, Amsterdam-based graphic design agency Mainstudio loves typography, magazines, identities, illustration and books; primarily working in the areas of architecture, fashion and art. In 2009, Mainstudio won the Golden Cube from the Art Directors Club NY for the design of MARK Magazine.
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This post is tagged Books, Communications, Editorial, Identity, Invitation, Lookbook, Mainstudio, Posters, Print, Stationery
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