[column width="48%" padding="3%"]GapBodyFit Branding
Gap Body Fit is a new range of women’s activewear designed to make women look and feel great. Manual was approached by Gap to create a brand mark and packaging system for the product line. Our solution was to create a distinct brand identity that was elegant, feminine, simple, and functional. We were responsible for logo design, product naming architecture and copywriting, icon design, and a packaging system for a global rollout.
[/column] [column width="48%" padding="0%"]Despite the fact that Gap doesn’t tend to brand their garments with logos, it was important that a product in the activewear segment be branded with a distinct mark (.ie. competing with the likes of Nike Women and Lululemon). We presented a number of abstract symbols that communicated everything from agility and speed to balance and strength, but in the first presentation we all quickly agreed upon the winning solution — an abstract geometric ‘G’ that helped communicate the notions of flexibility and femininity.
[column width="48%" padding="3%"]Sam Tootal Identity
Sam Tootal is a commercials and film director in London with clients that include BMW, Coca-Cola, BBC, and Sony, and Warp Records. He approached us to design him an identity and website – with the only request that the identity involve some form of old-fashioned monogram. We took this as an opportunity to create something very classic and crafted, but slightly unusual. We looked at old packaging for reference – including shaving cream, tailors labels, pharmacy packaging, and tradesmen signage. For the mongram we initially hand-drew a selection on tracing paper and scanned in and digitized, but we then chanced upon a decorative typeface from YouWorkForThem called Bruce Double Pica. We used the ‘S’ but redrew the ‘T’.
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Type choices were the most important aspect since we wanted it to have the right feel, but not look plagiaristic. It needed to be a somewhat modern reinterpretation of ‘old fashioned’. We explored many typefaces and combinations to get the right feel. The final typefaces we used were Schreibmaschinenschrift BQ for Sam’s name and the typewriter text, along with a new slab serif typeface, also from YouWorkForThem, called Merriam. Our typographic solution was consistently foil stamped, and rubber stamped across a range of quality stationery items.
[column width="48%" padding="3%"]Blancspot Identity
[/column] [column width="48%" padding="0%"]Blancspot is a new way to view the news on the iPhone – a visual journey pulling in global events in real time. Manual were commissioned to create a new identity and assist in the User Interface design. The Blancspot logo is an expression of light and movement around a gravitational center. The Blancspot logotype is also customized type – rather than an existing typeface. We looked at Glaser Stencil as influence, but redrew it as a much thinner version.
[column width="48%" padding="3%"]Joos Branding
[/column] [column width="48%" padding="0%"]With a marketplace full of solar charges that don’t work, Solar Components is the first to create the most powerful personal solar charger in the world. Manual is working with Solar Components to help launch this revolutionary new product. We’ve given them a brand name, logo, retail packaging, and motion graphics. And like the previous project, the JOOS logotype isn’t a typeface either. It’s like a rounded version of Avant Garde with a custom ‘J’.
Let’s go back 12 hours… Tom secretly informed me that Manual had been updated with new work – you see, I had asked him a couple of months back for some new work for a new feature for SI and his reply, simple put, was “October”. Of course I wanted to get the exclusive, so we made a gentleman’s agreement not to say a word until Wednesday. But sometimes it’s amazing what can transpire overnight: 2 of my fellow comrades (they know who they are) had already picked up the update and now I’m sitting here with “second hand” news. ;-)
Nevertheless, whilst I might not be the first, I still take pride in knowing that SI has the best resolution images currently available online – no fuzzy edges or artifacts, just pure 1000px wide goodness ;-)
I hope you (dear reader) enjoyed this selection of very tasty work and make sure you tune in Friday for some really great stuff. Thank you once again to both Tom and Patricia @Manual
for the nice big images and info.
This post is tagged Branding, Identity, Manual, Packaging