Manual Creative: High-res Special

Oct 13th, 2010
24 Comments

Manual Creative: High res Special

Manual Creative: High res Special

Manual Creative: High res Special

Manual Creative: High res Special

Manual Creative: High res Special

Manual Creative: High res Special

[column width="48%" padding="3%"]GapBodyFit Branding
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Gap Body Fit is a new range of women’s activewear designed to make women look and feel great. Manual was approached by Gap to create a brand mark and packaging system for the product line. Our solution was to create a distinct brand identity that was elegant, feminine, simple, and functional. We were responsible for logo design, product naming architecture and copywriting, icon design, and a packaging system for a global rollout.
[/column] [column width="48%" padding="0%"]Despite the fact that Gap doesn’t tend to brand their garments with logos, it was important that a product in the activewear segment be branded with a distinct mark (.ie. competing with the likes of Nike Women and Lululemon). We presented a number of abstract symbols that communicated everything from agility and speed to balance and strength, but in the first presentation we all quickly agreed upon the winning solution — an abstract geometric ‘G’ that helped communicate the notions of flexibility and femininity.
[/column] [end_columns]

Manual Creative: High res Special

Manual Creative: High res Special

Manual Creative: High res Special

Manual Creative: High res Special

Manual Creative: High res Special

Manual Creative: High res Special

Manual Creative: High res Special

[column width="48%" padding="3%"]Sam Tootal Identity
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Sam Tootal is a commercials and film director in London with clients that include BMW, Coca-Cola, BBC, and Sony, and Warp Records. He approached us to design him an identity and website – with the only request that the identity involve some form of old-fashioned monogram. We took this as an opportunity to create something very classic and crafted, but slightly unusual. We looked at old packaging for reference – including shaving cream, tailors labels, pharmacy packaging, and tradesmen signage. For the mongram we initially hand-drew a selection on tracing paper and scanned in and digitized, but we then chanced upon a decorative typeface from YouWorkForThem called Bruce Double Pica. We used the ‘S’ but redrew the ‘T’.
[/column] [column width="48%" padding="0%"]

Type choices were the most important aspect since we wanted it to have the right feel, but not look plagiaristic. It needed to be a somewhat modern reinterpretation of ‘old fashioned’. We explored many typefaces and combinations to get the right feel. The final typefaces we used were Schreibmaschinenschrift BQ for Sam’s name and the typewriter text, along with a new slab serif typeface, also from YouWorkForThem, called Merriam. Our typographic solution was consistently foil stamped, and rubber stamped across a range of quality stationery items.
[/column] [end_columns]

Manual Creative: High res Special

Manual Creative: High res Special

Manual Creative: High res Special

[column width="48%" padding="3%"]Blancspot Identity
[/column] [column width="48%" padding="0%"]Blancspot is a new way to view the news on the iPhone – a visual journey pulling in global events in real time. Manual were commissioned to create a new identity and assist in the User Interface design. The Blancspot logo is an expression of light and movement around a gravitational center. The Blancspot logotype is also customized type – rather than an existing typeface. We looked at Glaser Stencil as influence, but redrew it as a much thinner version.
[/column] [end_columns]

Manual Creative: High res Special

Manual Creative: High res Special

[column width="48%" padding="3%"]Joos Branding
[/column] [column width="48%" padding="0%"]With a marketplace full of solar charges that don’t work, Solar Components is the first to create the most powerful personal solar charger in the world. Manual is working with Solar Components to help launch this revolutionary new product. We’ve given them a brand name, logo, retail packaging, and motion graphics. And like the previous project, the JOOS logotype isn’t a typeface either. It’s like a rounded version of Avant Garde with a custom ‘J’.
[/column] [end_columns]

Design Manual

Let’s go back 12 hours… Tom secretly informed me that Manual had been updated with new work – you see, I had asked him a couple of months back for some new work for a new feature for SI and his reply, simple put, was “October”. Of course I wanted to get the exclusive, so we made a gentleman’s agreement not to say a word until Wednesday. But sometimes it’s amazing what can transpire overnight: 2 of my fellow comrades (they know who they are) had already picked up the update and now I’m sitting here with “second hand” news. ;-)

Nevertheless, whilst I might not be the first, I still take pride in knowing that SI has the best resolution images currently available online – no fuzzy edges or artifacts, just pure 1000px wide goodness ;-)

I hope you (dear reader) enjoyed this selection of very tasty work and make sure you tune in Friday for some really great stuff. Thank you once again to both Tom and Patricia @Manual
for the nice big images and info.

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Don’t forget to Subscribe & follow SI on Twitter if you haven’t already. I apologise in advance if you are sick of seeing this message. It’s a necessary evil… ;-)


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24 Comments

  1. Oops, sorry David! Can’t beat a bit of Hi-Res though…
    Beautiful work, as always.
    M

  2. Marc

    Amazing work! Why didn’t Gap just hire Manual to design their new logo?

  3. Benard

    The Sam Tootal identity is classy and beautiful. Does anyone know when the site will be ready? It looks great in screengrabs.

  4. David

    @Matt – First is the worst, second is the best, third is the one with the hairy chest. ;)
    No need to apologise, at the end of the day it really doesn’t matter, I’m just happy featuring exceptional graphic design the way it was meant to be seen (nice and big!)

  5. David

    @Benard – Tom mentioned that Sam’s new website will be live within the next week!

  6. This stuff is amazing!
    Would love to hear a bit more of a rationale behind the Gap Body Fit brand mark… Would just like to know where it came from really? Love the shape

    Also, I would like to know a bit more about how the Blancspot logo was created – is it photoshop magic or some 3D wizardry? Really beautiful

  7. Will

    @Luke – I’m also curious about the Blancspot logo. I can’t tell whether it’s a 3d generative piece of just photoshop. It’s pretty though!

  8. David

    @Luke @Will
    Glad you like the work – it’s pretty stunning stuff and shows just how relevant and effective print still is.
    Will have to get back to you RE the questions. Stay tuned lads ;-)

  9. Thanks David! Truly a full service – I’m expecting a Computer Arts style step-by-step tutorial!
    Haha

  10. Wow, the Blancspot logotype looks just like our typeface, Vacant. Practically identical, except for a few changes.

    http://www.reservesca.com/index.php?act=viewProd&productId=73

  11. Love the GAP identity, @Luke Im guessing it it is based on the shape of a flexible person sitting hands over knees and also referencing the ‘G’ of GAP. Lovely stuff, be great to hear more though, Tom?

  12. Ray

    Really well executed works, not so sure about eh photographers identity seems very nostalgic to me…

  13. @Greig – of course! I bet that’s it. Nice one

  14. David

    @Ray – Did you not read the brief? ;-)

    “He approached us to design him an identity and website – with the only request that the identity involve some form of old-fashioned monogram.”

    I for one really like the classic, crafted approach Manual took and I’m sure Sam is just as happy!

  15. David

    @Luke @Greig – Just added some additional information RE the GapBodyFit logo.

    @Greig – I can see eye to eye with your theory – besides the ‘G’ I can also make out the form of a body, back bent, hands over knees, no head. ;-) Tom hasn’t confirmed this though and I don’t think he will!

  16. So I’m guessing Mr Crabtree doesn’t want to reveal how he created the Blancspot logo…?

    Fair enough I suppose – you don’t want a magician to reveal how their tricks work and I guess the mystery if part of the appeal

    Very jealous of this collection of work

  17. David

    @Luke – He’s really busy at the moment. The last thing he said to me was:
    “You’ll have to interpret the work for now… :)”

  18. Thanks everyone.
    So the Blancspot logo was created in Photoshop. No 3D or Processing involved. Just lots of experimentation and play.

    Greig is correct. The GapBodyFit symbol came out of an exploration we did into abstract forms that could represent a ‘G’ (albeit stylized). When we created this we were aware that there might be a suggestion of a bended figure (in sit-up position), though this was not the ‘big idea’ and more of a happy accident (subconscious perhaps). The client interpreted it as both a G’ and a bended figure in our first logo presentation so we all agreed it was successful.

  19. Reserves – I thought it was Glaser Stencil light?

  20. David

    @Guy – If I’m not mistaken, there is no Glaser Stencil Light. Having said that, you could call the Blancspot logotype ‘Glaser Stencil Light’ because Tom redrew the original face into a much thinner version ;-)

    And as Reserves pointed out, Vacant Regular would be the closest match.

  21. Tom

    Sam’s site is now online: http://www.samtootal.com

  22. This is spectacular!

    I really admire the work this studio does. I´m a regular visitor to their website and I admire and respect their serious and delicate work. Don´t you need an extra designer?

    Regards,

    Rodrigo.

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