Nothing is better than a design consultancy that redefines the way a certain type of brand is meant to look and feel. This was the case for Marque‘s latest undertaking for Victor Valfaro, the private brand collection by the American fashion designer of the same name. Whilst the common “Logomark pattern” is evident on multiple facets of their printed communication and packaging, Marque have still managed to keep this solution fresh, complimenting this graphic device with a logotype that is a pleasant departure from the common culprits: Didot, Blair, Gotham etc.
This post is tagged Branding, Identity, Marque, Packaging
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