September Industry

BWG (Black Watch Global)
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Mash Creative were comissioned by Black Watch Global – an intelligence and risk management consultancy to rebrand their existing identity.

Aim: Create an identity that summed up what BWG were about – a company with global expertise extending across Africa, Asia and the Middle East.
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Result: A unique, modern and flexible brand identity that will help establish BWG as a market leader. The re-brand also included stationery and a perfect bound 40-page set of brand guidelines.
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Thought Process: The BWG marque consists of four chevrons which portray the four corners of the globe. All four chevrons point to the centre to symbolise how research, analysis, intelligence and communications all come together to meet mission critical objectives. The reverse of the stationery features a repeat pattern that stems from the logo marque mirrored on the front.

Mash Creative 2011 Limited Edition Calendar
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A limited edition print of 100 x A1 calendar posters, the Mash Creative 2011 ‘minutes’ calendar is the second in a series of three posters and an evolution from last years successful 2010 ‘seconds’ calendar.

Thought process: The human race seems to be obsessed with time, it’s the one thing we never seem to have enough of. The year ‘Twenty Eleven’ (2011) is made up of five hundred and twenty five thousand, six hundred minutes, that’s an average of around fourty three thousand, eight hundred minutes a month. Our calendar has been designed to be a typographic representation of the year, each month has been broken down into minutes which have been listed below each month name. The jumbled title text at the top of the poster continues the theme from last years calendar and has been influenced by old analogue flip clocks.
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The calendar has been printed with glow in the dark ink allowing the design to take on a completely different look at night. Using the idea of sidereal time (star time) the highlighted months glow like a constellation of stars.
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Expertly screen printed by Bob Eight Pop – each poster has been printed in white and glow in the dark ink (for 24 hour visual appeal) and printed onto high quality 160gsm Raven Black Kaskad. Each poster is hand numbered and signed by the designer.
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Available to buy exclusively from www.counter-objects.co.uk

S/O/T/O (State of the Obvious)
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With consumerism at an all time high and brand image playing an ever more important role in consumers buying choices, we felt an overwhelming desire to challenge what has become ‘The Norm’.

At Mash Creative we believe there is a niche in the market for a collection of products which turns conventional branding on its head. S/O/T/O (State of the Obvious) is a range of merchandise and apparel which does just that. As the name may suggest, the collection consists of branded items which State the Obvious’. S/O/T/O uses the products description to create a unique brand identity.
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The collection currently consists of Tote Bags, Notebooks, Mugs, T-Shirts and Posters. Each product is supplied with custom branded packaging (selected resellers only) which utilises the S/O/T/O theme – ‘This is my Mug Box’, ‘This is my Degradable Polythene Postal Bag’ for example. The S/O/T/O collection is designed to have a playful, modern and bold brand image which is flexible enough to be adapted across a wide variety of items. The collection will continue to grow with many other products already in the pipeline.
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We care about the environment which is why all our S/O/T/O products are sourced and printed in the UK. Where possible we try to use eco friendly options including degradable and recycled packaging.
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S/O/T/O – A Collection by Mash Creative is available to buy from: Magma Books / Counter-Objects & Blanka