Henry Wilson is an internationally respected young Australian Product Designer, with an ever-increasing profile in Europe, Australia, the UK and US. His practice is built around his belief that design should respond to a real need, an ethos we were keen to reflect in his identity. The brandmark was designed to reflect the crafted yet utilitarian nature of his products, where form and function coexist in harmony. We designed it to remain ledgible regardless of reproduction techniques. Whether it be stamped, embossed, or created with a branding iron, it retains its strength and identity while simultaneously absorbing the characteristics of whatever it is applied to.
Typography: Lineto’s Type Foundry’s Lettera & Klim Type Foundry’s Founders Grotesk
To coincide with the launch of their new business handsets Nokia wanted to create a digital book celebrating the achievements of a select number of Australian entrepreneurs. We saw the bespoke nature of the brief as an opportunity to break away from Nokia’s traditional visual communication style and create a vibrant and friendly handbook filled with illustrated anecdotes and advice. Editorial in style, the book was designed to be approachable and compelling.
Typography: Kilm Type Foundry’s Feijoa, Lineto’s Type Foundry’s Akkurat & Fontsmith Type Foundry’s FS Sammy
Meanwhile is a new menswear boutique located in the exclusive Kings Cross Hills of Sydney. Stocking the finest Australian labels alongside such international greats as Dries Van Noten, Whyred and Dana Lee, Meanwhile is a most welcome addition to Sydney retail in general, menswear specifically. We created an identity using only inked hand stamps, making it cost effective and low maintenance, whilst still retaining the considered craftsmanship that Meanwhile represents. The Brandmark itself is the joining of an M and a W forming one icon that alludes to a tailors stitch.
Typography: Kilm Type Foundry’s Feijoa & URW++ Type Foundry’s URW Grotesk
New Identity, packaging and print for the handmade chopping board that possess a special feature; an edge which you use to gather and slide chopped food off. The edge prevents the inevitable spill associated with traditional flat boards and so became the key focus of the brand, through naming and application.
The brandmark is based on this feature, and is only fully revealed when placed around a corner. In this way we were able to create a brand that truly reflects the product, and its point of difference in the market, and hopefully engineer a sense of discovery; that ‘aha!’ monument that makes an identity stand out.
The natural anti-bacterial, sustainable wood sourced form the Byron Shire is also used throughout packaging and stationary further adding to the tactile impact of the product.
Typography: Bauer Type Foundry’s Futura & URW++ Type Foundry’s URW Grotesk
Washed Up is a personal project by photographer Sean Izzard, exploring the flotsam and jetsam exposed and framed by the sands of Australia’s beaches. We used a broken grid to lay out a selection of his images, as well as designing a custom piece of typography to reflect the elegant simplicity of Sean’s photos. Limited to only 200 prints, the poster was sent out to a number of studios and agency’s, leading to a dramatic increase in work offers for Sean following distribution.
Typography: Custom & Monotype’s Plantin
SoHi is a contemporary lifestyle magazine showcasing the creative, art and fashion scene in the NSW Southern Highlands. We created the corporate branding and art direction for the print and digital publication, and continue to work with SoHi acting as brand guardian across all design content. Our design solution is visually clean and simple, to reflect the core values of the brand: Inclusive, Relaxed, Community.
Printed in a limited edition run of 2000 per issue, it has not only been embraced by locals and creatives, but the design has resonated globally including an interview in UK Grafik Magazine and a feature in Magnation where it was selected by Kate Bezar as her number one magazine…
Typography: Monotype’s Plantin & Linotype’s Helvetica Neue
A Few Words from the Editor
It’s been quite a while since I’ve featured anything for the land of down under, which why I’ve gone ahead and featured the work of Maud, a multi-disciplinary studio based in Sydney (more information about the studio can be found in the usual place below). Suffice to say, studio’s like Maud are yet more proof of Australia’s thriving design-scene and I certainly hope to feature more talent from Australasia (no, that isn’t a typo) in the near future :). Thank you once again to Mr David Park for making this feature possible.
About the Studio
Maud is a D&AD award winning design studio based in Sydney, Australia. As passionate about the core idea as the images they create, Maud continually strive for creative excellence through consultation, collaboration and detailed execution, tailoring a strategic process for each and every client they work with to deliver effective and creative communication. Whilst there are many multi-disciplined thinkers out there, Maud has the skills and team to execute their ideas across print, motion and online.
This post is tagged Communications, Editorial, Identity, Maud, Packaging, Posters, Stationery