“Marshall McLuhan famously said, “First we shape our tools, thereafter they shape us.” The way we live is being dramatically reshaped by our mobile devices. What are the implications and opportunities for brands in this new untethered, hyper-connected world?
Mobile devices are changing the way we live. They have sparked a revolution in digital tools and toys, and are shaping our perception of and behavior in the world. They are always-on, hyper-connected digital extensions of ourselves that create a new landscape rich with opportunity for brands. Mobile experiences impact the way we work and live, and can help brands establish lasting, meaningful relationships with consumers.”
Method’s fourth 10×10 piece “Place, Space, and the Mobile Interface” has just launched to coincide with the release of the iPhone4. Thank you once again to my favourite marketing manager Lindsay @Method for the images and info ;)
This post is tagged Communications, Method, Publication Design