10×10 series Publication
Design Method

“We increasingly live in a world where our media is always on and available on our device of choice. At the center of this media world is entertainment. Endless content libraries – video, music, photos, books, websites – exist on an ever-present, always-connected, infinitely large cloud that enables instant access to these libraries.

In this world where media is anywhere, anytime, on any device, it means throwing away storage and collections. The effect can be seen on businesses such as Blockbuster, Tower Records, and Barnes & Noble, who have closed hundreds of stores in the last few years. Meanwhile, Netflix’s expansion into “Watch Instantly” films fueled its rapid growth into 15 million subscribers and rising. With the immediacy of being able to download any book virtually instantaneously over a 3G network, the e-books industry has expanded 680% from 2006 to a $170 million industry in 2009.

As consumers’ appetites for just-in-time continues to grow, and even expand beyond entertainment, the devices on which they consume content become both the new distribution channel and the primary brand touchpoint. Businesses need to understand that their brands are always-on and on-the-go. Entertainment companies that capitalize on this changing relationship between consumers and media will find engaged, loyal consumers – and immense profitability.”

Method are back with the third incarnation of 10×10 – a provocative series that focuses on game changing topics that will fundamentally impact today’s brands and their search for new revenue streams. The topic of discussion in this issue is particularly interesting as it deals with brands and how they must adapt to the changing landscape of immediacy, or face extinction.

Thank you once again to Lindsay @Method for the images and info.