September Industry

53rd San Francisco International Film Festival Design System
After creating the festival design system for the 49th and 50th Festivals, The San Francisco Film Society came to us again to create an original design system for the 53rd annual San Francisco International Film Festival in 2010.

Method had a broad range of design concepts, and working closely with Film Society stakeholders narrowed the theme down to a cinematic and emotionally charged direction. The concept utilizes dramatic photography from the films, layers of transparent colors, and a series of hand drawn quotes written for each film image. The result is a design system that really highlights the breadth of films shown during the festival while drawing out the depth and emotion from the films. The system was applied to everything from SF bus shelters, special event invites, and festival program guides to the film trailer, print ads and website.

Cinereach Identity
Cinereach is a New York City-based foundation created in 2006 by young filmmakers, philanthropists, and entrepreneurs, supports films that challenge, excite, innovate, offer new perspectives and inspire action.
In 2009, Cinereach approached Method to deliver a complete organizational re-brand. Working in close collaboration with the organization’s founders, Method envisioned a new identity system specifically designed to carry Cinereach’s mission and heritage forward while being a flexible system that would support the needs of this innovative, emerging creative non-profit.

Method created a brand system that allowed Cinereach to express and position itself as an organization within a crowded and undifferentiated landscape, as well as communicate the relative weight of its respective programs and key events. The resulting system was extended on to corporate identity, marketing, and print collateral, and online media, including the Cinereach corporate website, a portal featuring video and blog content, and their social media presences on Facebook and Twitter.