The TV of Tomorrow Show Branding, Collateral & Signage
Design Method
“In its debut year, TVOT’s logo and event graphics were a derivative form of [itvt]‘s brand language. Little attention was given to the needs of the venue, or to the brand requirements of the event itself. In putting together the 2008 conference, the organizers needed to develop a strong brand identity that would help support the show’s burgeoning reputation. The TVOT Show itself is designed to be both cutting edge and fun – two key criteria that guided the design approach. The flexible solution features bright colors, a comprehensive icon system, and clean, legible layouts that extend from the event signage to the presentation graphics to the conference website. The form of the deliverables was tailored to complement the location (San Francisco’s Yerba Buena Center for the Arts). The new logo, collateral, signage, and motion graphics represent cross-pollination between the interactive, multi-platform television community and other creative communities, which functioned as a central theme for 2008′s show.”
Nice bit of branding by Method San Francisco.
This post is tagged Branding, Collateral, Method, Signage
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