“Mode were commissioned by renowned architect David Adjaye to create the new identity for Adjaye Associates. The identity system encompasses all aspects of the studios communications including stationery, credentials, proposals and website. The aim of the new design was to reflect the growing maturity of the practice and the size and prestige of projects it is now undertaking. Essentially to reflect Adjaye’s position as one of Britain’s leading and most dynamic architects.
Our solution was to directly reflect the physical qualities and aesthetic of the studio’s work and focus on Adjaye’s trademark use of inventive materials. The identity features a series of ‘architectural imprints’ which reference actual elevation drawings taken directly from current projects and utilises a varied range of materials and print techniques which play on both form, structure and light, to embody the spirit of Adjaye’s approach.
Business cards feature, ‘assembled’ double layering through which the typography runs, an analogy of construction and form.” – Apparently the business cards were a real pain for the printer who had to hand assemble each card!
You may remember me mentioning some time ago that, there was going to be a full-blown Session with Mode taking a close look at some of their recent projects as well as profiling the studio itself (loosely inspired by a certain book).
Well I can definitely say that it’s still happening, however things have become rather protracted client-side so you’ll have to wait a tad bit longer I’m afraid. Rest assured it will definitely be worth the wait because this is a rare opportunity to learn more about the history, future and design methodology of this Great British startup who, up until now have operated behind a “shroud of mystery” as it were – this is the only known, albeit outdated bio of Mode currently online – nothing more nothing less:
“Established in 2001 by Phil Costin and Ian Styles, Mode prides itself on being a creatively pioneering design consultancy, developing work that truly inspire for a range of both cultural and corporate clients.”
So I hope you enjoy this bumper 2 page article/post I’ve put together with the help of Phil – it should hopefully wet your appetite and prepare you for sexy things that are soon to come… ;)
This post is tagged Adjaye Associates, Collateral, Identity, Interaction Design, Mode, Print