[column width="34%" padding="4%"]Mode’s brochure for typography design specialists Dalton Maag, showcases recent projects for the likes of Barclaycard, Vodafone and Toyota, ranging from font modification, font licensing and custom font design.
Designed specifically to appeal to more directly to corporate brand managers as well strengthening the company’s already established qudos with designers, the brochure has utilitarian ‘newspaper-like’ quality. Each font is presented directly and in its purest form, appearing in monotone black throughout against Dalton Maag’s recognised duck-egg blue identity color.
The design is deliberately more purer in tone compared to the more lavish Dalton Maag pieces i.e (font book, practice journals, exhibition catalogue etc) as it was felt these profile pieces had cemented Dalton Maag, as the type foundry of choice for designers. This brochure was aimed more at corporate brand managers, so more direct, whilst still appealing to designers.[/column] [column width="58%" padding="0"]Some of you may remember Mode‘s old website when it was working – it was a minimal, functional flash based affair that showcased a small selection of their projects without any unnecessary distractions. Take a look at the website now and you will be greeted with a static holding page in the form of a typographic “teaser” – a sign that they are finally working on a new online presence having used the flash portfolio since 2001. Phil (Creative Director) mentioned to me (in a previous email) that the reason for the delay was because “they’ve had their heads down working and have been ignoring their profile a bit” – perfectly understandable considering the size of the studio and their need to constantly find new business!
With that said, let me tell what you can expect in next few months: a SeptemberIndustry special covering the design rationale behind the new site and a very large project they’ve been working on for over year – from what I’ve seen so far, it looks amazing.
As for the post you see before your eyes today, this is only Part 1 of a 2 part series. What is the series about you ask? Well, in the run-up to this post I had a chat with Phil and he suggested I feature some of their other well-executed Dalton Maag pieces (for the record he didn’t say “well-executed” :) ). This idea then transformed into something bigger and hopefully more interesting: a visual documentation of the journey the Dalton Maag brand/work has been on. So essentially, you are going to see all the brochures, journals and printed communication that Mode has ever designed for Dalton Maag over the years. Trust me, it’s going to be a beautiful thing… [/column] [end_columns]
This post is tagged Communications, Dalton Maag, Mode, Print