Falcon Enamelware has been an icon of British home life since the 1920s. The classic kitchenware brand has been revitalised with a new brand identity and updated ranges by Morse Studio & Kiwi & Pom.
We were commissioned to create a new brand identity including logotype, packaging, art direction and e-commerce website design. Our identity rigourously references Falcon’s distinctive blue rim, from the creation of a bespoke, inline typeface to the overhead food photography. The packaging takes the same uncomplicated approach. Simple half-tone illustrations are screen-printed on sturdy corrugated cardboard referencing the utility and charm of hardware shop packaging. An updated ‘falcon in flight’ crest acts as a seal of authenticity on every product.
Food photography by Sam Stowell. Food styling by Kate Mccullough. In collaboration with Kiwi & Pom. See also falconenamelware.com.
Fonts used: Falcon Inline and Falcon typewriter
Mooi is a fashion boutique located in Kensington High Street offering an eclectic selection of luxurious textiles, hard-to-find designer labels and one-off designer womenswear pieces assembled from all over the world.
Morse Studio were commissioned to create a brand identity including logotype, signage, swing tags, website and launch material. Inspired by the elegance and quality of the boutique’s hand-crafted textiles, we created a bespoke marque which is screen-printed by hand on 100% cotton paper stocks.
See also mooilondon.com
Fonts used: H&FJ ‘Chronicle Display’
Morse Studio – Selected Work 1
‘Selected work 1′ is our first promotional piece showcasing a range
of the studio’s projects.
Available to buy from the Morse Studio Shop
Format: 170 x 240mm, 20pp with short cover
Print: 4 colour + white special
Stock: Pop’Set Storm 120gsm, Marazion Ultra 90gsm
Fonts: Haas Unica and ITC Charter
Census & Society, British Library
To mark the 21st Census in Britain, The British Library curated and hosted, ‘Census & Society: Why Everyone Counts’.
Morse Studio, in collaboration with Lyn Atelier, were commissioned to design the exhibition space and graphics. Our response in designing the space and graphic treatment was inspired by the unprecedented scale and detail of data generation associated with the Census. Viewers are invited to explore six themed sections—each marked by a large-scale typographic totem and assigned a distinct colour—spread across a landscape of vertically stacked cubes featuring photographs, maps, public information broadcasts and cartoons, alongside insights from the census data itself. Entrances to the space feature census-related statistics with pictograms on back-lit panels.
In collaboration with Lyn Atelier. Photography Luke Hayes.
Font used: Hoefler & Frere-Jones ‘Knockout’ with Lineto ‘Akkurat’
Resemblance, Mikael Eliasson
Mikael Eliasson is a London-based portrait photographer.
Morse Studio was approached to produce a catalogue to accompany Eliasson’s solo exhibition entitled, ‘Resemblance’. The family portraits are printed on a rigid, uncoated card stock and arranged objectively across spreads. The catalogue is perfect bound with buckram book tape covering the spine allowing the spreads to lye flat when open.
See also mikaeleliasson.com
Font used: Helvetica Neue
The title of this feature is pretty self explanatory ;) But for those of you that don’t know Morse Studio is a London-based design consultancy specialising in brand identity, art direction, and graphic design for print, web and environments.
They are the studio that made McDonald’s look ‘visually appealing’ ;). If you’re wondering what I’m going on about, SI did a massive feature on Morse back in October 2010 featuring their entire back catalogue of work including the aforementioned McDonald’s stuff. You can check it out here.
Nevertheless, Morse Studio have “returned” after 10 months of hard work with a new website featuring the same, slick transition effects of the old flash-based site except this time it’s all done in html,css and jquery. And of course, they have a lovely selection of new work, all of which is chronicled here on SI in high-res, for your viewing pleasure :)
I hope you enjoy this feature and I wish you all a great weekend.
Thank you once again to Mr. Hugh Morse for making this feature possible.
This post is tagged Business Cards, Catalogues, Communications, Exhibition, Identity, Morse Studio, Packaging, Print