UNAIDS Concept
Design Moving Brands
Airport Photography: Ron Rothbart
“Moving Brand’s was one of three leading branding and communication agencies invited to take part in ‘The Pitch’, a feature in the latest Joint United Nations Programme on HIV/AIDS (UNAIDS) report, Outlook 2010.
The brief was to create an attention-grabbing global campaign to help put an end to HIV-related restrictions on entry, stay and residence. Moving Brand’s concept ‘Red Tape’ utilised the bureaucratic and restrictive symbolism of red tape to bring awareness to the issue, and to engage the public to help cut the restrictions against people living with HIV. The graphic approach used a custom-made roll of adhesive tape that can be placed over billboards, magazine covers, websites and out on the street. It also translates as a graphic device across all print, digital and onscreen media.”
When they say the adhesive tape can be “placed over websites” I hope they don’t literally mean applying it to your monitor screen with the website open… Laugh at me all you want, but they didn’t mention anything about the adhesive tape being “digitally applied” to the website via flash/html ;)
Thanks again to the lovely Georgina at MB, for the hi-res images & info and an additional shout out to MB designers: Rosanna Tuvhag, Marija Kisieliute and Darren Bowles for the SI love.
This post is tagged Branding, Moving Brands
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