Embassy, the miniature retailing empire of the König family, has stores in Lucerne and St. Moritz and is one of the first addresses in Switzerland for the beautiful things in lfe: watches, gemstones, antique jewellery and objects d´art – as well as Switzerland´s only independently run Hermès boutique. Embassy´s success is the fruit of vision, hard work and dedication. The König family´s latest venture, Max Chocolatier, is the embodiment of the Embassy Group´s highest standards of excellence.
Logotype: Custom drawn / Primary typeface: Neutraface 2 / Secondary typeface for web: Georgia
Custom Lettering: Kris Sowersby/Klim Type Foundry under direction from MRDS
Mr. Muggie Ramadani is the Creative Director and founder of Copenhagen (Denmark) based interdisciplinary design studio of the same name: Muggie Ramadani Studio. Specialising in creating elegant, intelligent solutions for analog and digital media MRDS is experienced in developing effective visual concepts and information hierarchies to ensure clear communication of content, style and aesthetics.
Out of Curiosity…
SI: Are you a one man army?
MRDS: Yep – I´m a one man army ;-) I have been in the business for approx 20 years now. I hire freelancers and use my network when it´s needed. I prefer to work like this instead of having full-time employees…
(Note to the readers: Muggie is working on 4 projects simultaneously at this time of writing. Three of those projects will be presented on the same day at the end of week!)
SI: May I ask why? ;)
MRDS: At this stage of life I prefer to be a free individual – I have clients in many countries and that requires some traveling where I´m away from the office. I used to have employees a couple of years ago – I had designers working for me full-time and since I was the creative mind behind my company it was required that I was present for the people working for me. But again, I might change my mind in the future and build up a larger setting. Today I´m working almost 24/7 on lots of big branding projects… Would be nice not to do all that work if you know what I mean :-)
Big thank you to Muggie for making this feature possible. You’re far too kind :)
Part 2 of this 2 part Muggie Ramadani Special, will be going live next week. Stay tuned folks…
This post is tagged Branding, Business Cards, Identity, Interaction Design, Print, Stationery