SI Special: North × Fourth Floor Corner Shop

Nov 16th, 2012
11 Comments

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop


Fourth Floor Corner Shop Identity, Packaging and Signage
Design: North in collaboration with Richard Stepney

SI Special: North × Fourth Floor Corner Shop


Fourth Floor Packaging
Design: North

Project Background

For more than two decades Fourth Floor has been doing things differently – cutting and colouring hair with maximum application and minimal fuss from its bright, split-level salon atop a 1930s industrial building in the heart of Clerkenwell. Accessed via a goods lift, it has remained firmly below the radar while attracting a fiercely loyal clientele and whilst many come from the arts, media, design and the creative industries all share with Fourth Floor an independence of thought and outlook. Its recent twentieth anniversary was marked by the publication of a clothbound book (click here to see the feature) featuring interviews, designs and recipes from clients including Jon Snow, Tom Dixon and Nigel Slater.

Now Fourth Floor is venturing into new territory. From the beginning of November to the end of December 2012, its upper floor — the fourth, in fact — will play host to the Fourth Floor Corner Shop, an emporium showcasing a selection of covetable wares from local businesses and designers based in Clerkenwell and Bloomsbury, who share Fourth Floor’s independent, idiosyncratic ethos. Clients will be free
to browse the concessions, pre- or post-appointment, while casual visitors will also be welcome to experience this unique retail environment. “It gives people a chance to see what we’re about, while also offering a showcase for our friends and neighbours,” says Fourth Floor owner Richard Stepney.

Design Notes

The ’4′ graphic was intended to inherit some of the DNA of the striped identity of the Fourth Floor packaging that North created some years ago. The Corner Shop logotype is loosely based on Skyline Black (designed by Imre Reiner C.1927) but has been completely redrawn.

Acknowledgements

Big thank you once again to Stephen and Jeremy for making this feature possible.

www.4thfloor.co.uk
www.northdesign.co.uk


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11 Comments

  1. brian

    SI is back! Whew. Had me worried there…
    What can I say. The work speaks for itself at North; volumes. Simply great.

  2. Rhys

    Stupendous.
    You’ve definitely got to take your hats off to the clients here as well. True inspiration.

  3. Felix

    Everything looks fantastic. Really need to get myself down here before Christmas! Great work as usual from North.

  4. Ola

    Finally a new post!
    And what a brilliant way to start off again! Truly amazing work!
    Need to check this place out.

  5. John

    Long time no see – nice having you back again.
    Unfortunately, I´m very disappointed on this weeks feature.
    The work is boring and nothing else than nice photos of some
    interior etc. The craftsmanship is very average and nothing
    that excites me at all……. The logo itself looks terrible and badly
    crafted. We want something else to be featured here.

  6. Absolutely brilliant logo, packaging, branding – the whole lot.

    The ’4′ icon is so strong and dare I say, iconic. You know it’s good when it works amaxingly well as an imprint on everything including pottery.

    It’s been a while since I’ve seen any new posts on this site – I always check for inspiration and this new entry doesn’t disappoint.

  7. I have to admit, I didn’t get this when I first saw it. It’s really grown on me. I love how simply the identity is. It’s not immediately obvious what it is and I like that. It works very well mixed with an older style.

    Love that blue bag too. Phwaah!

  8. Welcome back. Once again, in awe of what North have created.

  9. Great Concept and Graphic Design. I like very much de logo.

  10. Lovely shop.
    Nice contrast between wood and printed media.

  11. Fantastic work, looking forward to the new website update.
    Absolute design simplicity. Love it.

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