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Design: Pete Rossi
Studio: El Studio
Identity created for Beautifully Crude Arts, which is an arts organisation set up to showcase and archive the life work of one of Scotland’s most celebrated artists, George Wyllie MBE.











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Design: Pete Rossi
Studio: El Studio
Art Direction: Kenny Allan + Pete Rossi
Photography: Stephen Kearney
Identity system and art direction for acclaimed British fashion designer Jamie Bruski Tetsill. Developed to portray his ethos as a designer with a back to basics philosophy that utilises geometric forms and structures.
Design implementation applied to Lookbook, Stationery, Tape & Posters.





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Design: Pete Rossi
Studio: El Studio
Identity created for renowned Scottish silversmith designer, Marion E Kane. Developed to portray the bold, basic and workman like process’s behind the making of her work.








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Design: Pete Rossi
Studio: El Studio
Identity system, Stationery and initial packaging created for Teethwhite cosmetics. Developing a diverse grid system, which also translates into the identity system and design. The grid, pattern and system was inspired by the symbol of a chemical compound found in the whitening gel.
Aside from being a top chap, Mr. Pete Rossi is a graphic designer, visual artist and maker of things based in Glasgow, Scotland. He has worked in the UK, Belgium and Italy for the likes of Third Eye Design (Marque), El Studio, Coast and RovaiWeber and holds a simple belief that Communication & Art should be born out of an effective, innovative and original idea all with clarity of message.
Having never been formally been introduced on SI and with Pete’s recent update to his website adding a lovely selection of new work, this feature couldn’t have come at a better time! I hope you enjoyed this feature and thanks again to Pete for the high-res images and info.
NEXT WEEK: If everything goes to plan (which it should) I have something rather special in store for you all…
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This post is tagged Art Direction, Identity, Pete Rossi, Stationery
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