Process Journal – Design Rationale

Apr 23rd, 2010
12 Comments

Process Journal   Design Rationale

The Rationale
The design philosophy of Process Journal is quite simple; our goal was to create a portfolio that displays the work that designers do in the best possible way. Although there is plenty of inspirational content available online, we felt that the print medium could offer a different kind of reading experience – a more tangible and immersive engagement with designers than one might encounter in the transitory and cluttered universe of the internet. Plus, our background in print design meant that producing a ‘journal’ seemed like the most logical choice.

Adrian Shaughnessy (a contributor in the first edition of Process) captured this notion perfectly, “The problem with the internet is, sure, you can find imagery, but it usually comes without any context, and more importantly, you often can’t find it a second time. A book is permanent. It’s good technology—doesn’t need batteries and you can drop it and it won’t break.”

Although our readers may have already seen some of our images online, Process is not about breaking the latest design news; it is about taking a look behind the scenes at the process and understanding the journey the designer(s) have undertaken to arrive at the final product—hence the journal’s title.

This sense of movement and transformation is also reflected in our editorial decision to produce the bulk of the journal as a series of interviews. We are not about delivering strong editorial opinions in a magazine or news format,

Process Journal   Design Rationale
rather, we like to consider Process as more of a printed documentary that falls somewhere between a book and a magazine.

Beyond the simple aim of capturing beautiful design, we also look at Process as a creative outlet and project for our studio. As Process isn’t accompanied by any client or other specific requirements we have an open brief, which enables us the freedom to experiment. Our aim is to build Process up to become a great source of design inspiration, and not just for our studio, but also for the wider design community.

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12 Comments

  1. Mark M.

    Great post! Really nice editorial design.

  2. David

    @Mark Don’t you mean booktorial design? – “We like to consider Process as more of a printed documentary that falls somewhere between a book and a magazine.” ;)

  3. D

    Great to see a piece on the design side of things. Thanks for sharing!

  4. Mark M.

    Yes I agree. I thought about that while I went to get a cup of coffee. Sorry, very nice booktorial.

    Apologies,

    Mark

  5. David

    @D Glad you enjoyed it sir!

    @Mark No need to apologise, categorizing a project such as this is nearly always problematic! As quoted above, this project is the middle ground between a book and a magazine, so its probably best we call it publication design. :)

  6. still waiting for mine to arrive in the mail. it’s a long journey from down under.

  7. Mark M.

    Eh. Whatever. It’s nice! ;)

    M

  8. I love looking at process screens! I definitely can’t wait for my order to come and feel this in my hands! Great, great work

  9. David

    @Neas Issue 2 should be just as good, if not, better! ;)

  10. Very nice work! Looking forward to the next issue! /H

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