Rasmus Koch Studio – Showcase

Sep 29th, 2010
10 Comments

Rasmus Koch Studio   Showcase

[column width="48%" padding="3%"]As a further extension of the logo established for Kunsthal Charlottenborg a set of stationery was designed.
[/column] [column width="48%" padding="0%"]Letterhead and continuation paper, visit cards and envelopes were produced.

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Rasmus Koch Studio   Showcase

[column width="48%" padding="3%"]Poster design to announce the closing and reopening of Kunsthal Charlottenborg for renovation.
[/column] [column width="48%" padding="0%"]The poster uses the ‘C’ form to both convey the Charlottenborg identity and the closure of the space. The ‘C’ used is a form constructed out of a grid of nine squares – the form utilises seven of them. The poster was the first element of the new corporate identity to be shown in public.

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Rasmus Koch Studio   Showcase

Rasmus Koch Studio   Showcase

Rasmus Koch Studio   Showcase

Rasmus Koch Studio   Showcase

[column width="48%" padding="3%"]Exhibition design for ‘Forårsudstilling 2010′ (spring exhibition), this year titled ´Forårsudstillingen – 24/7′.
[/column] [column width="48%" padding="0%"]The Spring Exhibition is an annual event at Charlottenborg which has a 153 year history. It is an exhibition curated by a jury from an open submission by a large number of varied artists. In 2010, the spring exhibition was extended to include an online exhibition titled 24/7. As part of the design programme we produced posters, a banner, invitations, signage, advertising and a catalogue.
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Rasmus Koch Studio   Showcase

[column width="48%" padding="3%"]Exhibition design for ‘Værker der virker’ (Works at work) at Charlottenborg Kunsthal.
[/column] [column width="48%" padding="0%"]Works at Work was an exhibition focusing on themes like experimentation, variability and interaction in contemporary art. The works shown at the exhibition encouraged the visitors to interact and participate with and in the artwork. As part of the design programme we produced posters, a banner, invitations, signage, advertising and a catalogue.
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Rasmus Koch Studio   Showcase

Rasmus Koch Studio   Showcase

Rasmus Koch Studio   Showcase

[column width="48%" padding="3%"]Exhibition design for ‘Caspar David Friedrich kom aldrig til Sverige… Han blev i Danmark’ at Charlottenborg Kunsthal exhibition. The exhibition title translates as ‘David Casper Friedrich never made it to Sweden… He stayed in Denmark’.
[/column] [column width="48%" padding="0%"]In the 18th century the young german artist Caspar David Friedrich attempted to visit Sweden but only managed to get as far north as the Art Academy in Copenhagen. In his life he would become an icon of the German Romantic movement. The exhibition focused on the work of a selected group of swedish contemporary artists and the different inspiration they found in Caspar David Friedrich. As part of the design programme we produced posters, a banner, invitation, signage, advertising and a catalogue.
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Rasmus Koch Studio   Showcase

Rasmus Koch Studio   Showcase

Rasmus Koch Studio   Showcase

Rasmus Koch Studio   Showcase

Rasmus Koch Studio   Showcase

[column width="48%" padding="3%"]Book design and layout of »Heimat Moderne«, a 416 page hard bound book, documenting the cultural festival ‘Heimat, Moderne – Experimentale 1, Leipzig 2005′.
[/column] [column width="48%" padding="0%"]The architectural heritage of post-war Modernism greatly influences the identity of our cities. A total of 60 percent of all urban construction stems from the postwar era and in many cities these functional buildings have long since become a nuisance in the cityscape. This leads to the question of how to handle this inheritance? »Heimat Moderne« documents and elaborates through numerous discussions, pictures and essays the multifaceted aspects of this debate carried out by artists, architects, urban planners, musicians, film directors and publicists. The project was supported by the Kulturstiftung des Bundes. With the design of the book we sought to establish a playful dialogue between the old and the future perception of east-german visual culture, illustrating the confrontation of ‘Heimat’, Modernism and the experimental.
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Rasmus Koch Studio   Showcase

Rasmus Koch Studio   Showcase

Rasmus Koch Studio   Showcase

[column width="48%" padding="3%"]Magazine identity for ‘Vs.’ – a Copenhagen based fashion and lifestyle magazine.
[/column] [column width="48%" padding="0%"]With its large format, Vs. stands out at the newsstand. Rasmus Koch Studio designed the overall identity and typographic base of the magazine.
The magazine is now a serious player in the field. The studio ongoing contributes with graphic design consultation for the over-all layout as well as producing graphic artwork for the covers.

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Design Rasmus Koch Studio

Following on from last week’s very Danish influence on SeptemberIndustry, it gives me great pleasure to introduce to you the work of Danish graphic designer Rasmus Koch. After graduation in 1997, he co-founded e-Types ApS, a graphic design agency, which in the late nineties reached international recognition due to its unusual collectivecreativity. Since April 2001, he set up Rasmus Koch Studio in Copenhagen. He has, among many other assignments, created the corporate identity for such prominent clients as Gyldendal—the oldest and largest publishing company in Denmark, The Danish Film Institute and the Information Centre of Danish Crafts.

Today his clients include a wide range of artists and international art institutions. The challenges and possibilities of graphic design in the field of arts are a main focus of his work.

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10 Comments

  1. Someone ought to point these guys in the direction of some serif font foundries! The Kunsthal Charlottenborg visual language is quite striking though – bordering on ‘out there’ and perfectly acceptable.

  2. Julian

    Well I really like the approach they took. Akzidenz feels classic but also really fresh.

  3. George

    Great post D. My favourite piece is probably the ‘Forårsudstilling 2010′ poster, but it’s all lovely work.

  4. @Julian, agreed on the use of Akzidenz, but given the over usage in consistency throughout the work samples shown here, I personally feel the voice of the agency speaks louder than that of the clients. Apart from that love it…

  5. David

    @Grez – The thing you should ask yourself is this: if the client was really concerned with the voice of the agency speaking louder then their own, why would they have settled with this solution? It certainly wasn’t by Akzidenz… ;)

    For instance, if we take a look at the work of say, Build or even Bibliothèque, more often than not, you can recognize it because of studio’s unique voice, but at the same time it communicates the needs of the client. What makes this any different?

  6. @Dave Noted, in principle there shouldn’t be a difference. However studios such
    as Build have effectively developed a unique aesthetic over the years (not just typographically) – they not only adapt this to answer each of their client’s requirements but to embed a subliminal message expressing the studio’s own ideas about design and communication, through the end result. This appeals to a range of clients who’s audience are roped in based predominantly on ‘style,’ and the overall look of their work lends itself to this mindset.

    Although no doubt strong, here I see not so much a stylistic glue (of sorts) holding the projects together, but rather an over-bearing similarity based on the choice of font, which without the supporting images, appears as if it has all been created for the same brand.

    I can’t help but feel this comes from place which doesn’t necessarily reflect the client’s needs as effectively as it could have been, if more options had been considered as priority over trying to define a ‘house style’.

  7. Hell Vetica

    @Grez I have just one name for you Joseph Muller Brockmann.

  8. Great discussion, David and Grez. While the typeface choice is the same in two of the projects, I feel their treatment and arrangement are quite different. Perhaps Akzidenz did appeal to both clients and it may appeal to others.

  9. It certainly is a pretty conformist look for the gallery — but it ties very well along with the identity of the gallery. But agreed, you can stray away from the Akzidenz-use — and still maintain a recognizable identity.

    The work Spin has done for Haunch of Venison is an example of that — where the typography changes depending on the exhibition — but due to their logo and consistency in other areas — it’s instantly recognizable.

    . Whitechapel has their own distinct display face, which automatically creates recognition — so I’m fine either way… :) You can stick to the same font usage as long as you set the scene, so that it fits with the exhibition/event or whatever you’re marketing. As mentioned before, Müller-Brockmann did an “OK” job with Opernhaus Zürich… ;)

  10. Mat

    Typeface doesnt even come in to it.

    This is some of the best work I’ve seen for a long time. Absolute consistency.
    Not a bit style driven here. Just well crafted work from start to finish.

    There’s not a bad bit in there (and there’s lots of it) so means not only a good designer, but pretty smart at handling clients too. Or perhaps that’s just Danish thing.

    Brilliant.

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