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RoAndCo — Brand Identity
This one’s an SI Exclusive ;)
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Lorick Fall ’09 — Invitation Design & Art Direction
Lorick’s Fall ’09 collection was inspired by the dark drama of the French New Wave, specifically François Truffaut’s The Bride Wore Black. We worked with photographer Tom Hines to create a film-like quality in the photos, using narrative devices like suspense, the tension of a love triangle, and absurd Hitchcockian death scenes to develop a dramatic environment accompanied by an appropriately stormy, sinister sky.
Typefaces Used — Bickham Script Pro Regular, Empire Regular
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Ten Over Six — Brand Identity
The boutique was named after the price tag for “10/6″ (10 pounds 6 pence) on the Mad Hatter’s hat. We found inspiration from the vernacular of contemporary price tags, a Monopoly money color palette and gold “discount” stickers to create the brand’s signature symbol.
Typefaces Used — Futura Black, Adobe Caslon Pro Regular, Bodoni Poster
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Lorick — Brand Identity
Lorick is a women’s ready-to-wear line launched in Spring 2007 by Abigail Lorick. Based on the idea of bringing elegance and manners of past generations back to modern women today, we developed an etiquette mascot named the “Lorick Lady,” representing a combination of “uptown elegance” and “downtown cool.” We designed a pattern of the Lorick Lady’s initials, “LL,” onto hangtags and scarves as well as embroidered into the interior of the clothes.
Typefaces Used — Foundry Old Style Normal
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Timo Weiland — Brand Identity
Timo Weiland, an up-and-coming designer, wanted to take his brand from a relatively unknown line to an established Men’s and Women’s ready-to-wear collection. Inspired by Timo’s love of classic tailoring, unisex accessories and modern elegance, we combined ideas of refined classicism, quirky details and contemporary street-style to create a uniquely “Timo” identity. We art directed and designed the collateral for Timo’s debut Spring ‘10 and subsequent Fall ‘10 presentations.
Typefaces Used — Electra LT Std Display
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Ana Monroe — Brand Identity & Poster Design
Ana Monroe is a set designer and prop stylist, focused on fashion clients. We created a simple yet elegant brand identity and an over-sized promotional poster in florescent pink to help her attract clients.
Typefaces Used — Albertina MT Regular OsF
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Ana Monroe — Brand Identity & Poster Design
11th Moon is a clothing boutique in Laguna Beach, CA run by mother and daughter team Virginia Cooke & Gillian Munro. Inspired by Virginia’s love of astronomy, we created a graphic system representative of scientific constellations, phases of the moon, and a selection of celestial symbols. The new branding set 11th Moon apart from competitors in the area and quickly led the store to build up a following.
Typefaces Used — Carisma Regular
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Candela Spring ’11 — Invitation & Lookbook Design
Candela is a women’s shoe line and ready-to-wear collection, created by Gabriela Prezuitt-Isacson and Natalia Kuks. For Candela’s Spring/Summer ‘11 Presentation, we transformed the Jane Hotel into a trading post, a place where two worlds collide, exploring the ever-present theme of duality in Candela’s collections. The presentation evoked images of radiance, warmth, and adventure, while maintaining a semblance of the old world in the form of handmade materials and objects.
Typefaces Used — RTF Albertan Pro
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Creative Space — Brand Identity
Creative Space is a brokerage firm who’s mission is to connect unconventional spaces to creative companies. The “creative spaces” are reflected throughout the branding system — from their business cards to their website, playing with the idea of vacant space as a space to be filled.
Typefaces Used — Akkurat Regular
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Launch Collective — Brand Identity
Launch Collective is a strategic planning, consulting agency for entrepreneurs looking to launch and cultivate sustainable businesses. Subsequently, the logo and business cards convey the idea of launching. We art directed a photo shoot of miscellaneous object to represent the Collective’s personalities as well as the services they provide to their clients.
Typefaces Used — Gravur Condensed
After Wednesday’s ever so slight mishap, SI is back in business ending the week with some very classy work from NYC’s RoAndCo Studio.
Led by award-winning Creative Director Roanne Adams – Check the site for the awards ;) – RoAndCo offers design, image, and branding capabilities across a variety of mediums, from print to moving image. By thoughtfully distilling a client’s inspirations, ideas, and motivations, RoAndCo generates fresh, sincere, compelling brand messages that engage and resonate.
To satisfy all you font fiends out there and to put the icing on the cake of this feature, Ms Adams has kindly provided the names of the typefaces used for every project, except for the RoAndCo Studio identity – something has to be sacred right? ;) (That’s actually a lie because I forgot to ask!)
If you’re new here, don’t forget to Subscribe, FFFFOUND! & follow SI on Twitter for your weekly dose of visual crack. ;)
This post is tagged Branding, Communications, Identity, Lookbook, Packaging, Posters, RoAndCo Studio, Roanne Adams
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